Is redirecting multiple URLs beneficial or harmful for SEO?

Shopify Discussion
,
1

hi! i have almost 80 urls that are causing keyword cannibalization and disturbing by site structure so, I am thinking to redirect them all one by one to their relevant categories. I can’t canonicalize them as that would still create confusion for google. My site is not ranking and I think this is the reason. This is the site: theplanetjunior.com

The question is am I doing the right thing by redirecting all those 80 URLs?

Does having too many redirects bad/good for SEO?

please guide! i am stuck

2

Hi @planetjuniorseo,

Rankings are not usually affected by the NUMBER of redirects a store has. However, it can be important to have a plan in place when redirecting many pages because it can cause other side effects like redirecting a previously well-ranked page or redirect loops. If you move from one website to another or removed well-ranked pages, that is likely the cause for the dip in traffic. But that is all I can really say without an in-depth site audit.

Hope this helps.