Is it worth to write blog posts, do SEO on a Shopify store and build backlinks or do you think that Wordpress + Wocommerce is better option if you are planning to rank your e-commerce website through SEO on search engine like Google?
Topic summary
Main issue: whether Shopify or WordPress + WooCommerce is better for ranking in Google via SEO.
Consensus: The platform itself doesn’t determine rankings; both can achieve similar SEO outcomes. Tools differ, but results can be equivalent if core ranking factors are addressed.
Key recommendations:
- Prioritize SEO fundamentals: high-quality content, keyword research, backlinks, site speed, and structured data (schema).
- Publish blog posts—considered worthwhile for organic growth and targeting keywords.
- Build relevant backlinks, especially to high-traffic product detail pages (PDPs) to lift key revenue-driving URLs.
Implications: Choose platform based on non-SEO needs (features, workflow), not expected SEO advantage. Rankings depend on execution of content and technical SEO, not Shopify vs. WooCommerce.
Status: No disagreement or platform preference emerged. Practical action items provided; discussion leans toward platform neutrality for SEO outcomes and remains open-ended without a formal resolution.
Shopify stores have the same opportunities for ranking as wordpress + woo. The tools are different, but the results can very much be the same.
Backlinks, good content, site speed, structured data. Focus on those, not the platform.
Hey,
Whether you use Wordpress or Shopify makes no difference for rankings, it is all based on the same ranking factor principles both platforms can fulfill.
Are blog posts worth it? Absolutely.
Are backlinks worth it? Absolutely, especially on highest traffic PDPs.
But focus on content, keyword research.
Regards,
Niels
Silverlinestudio.eu
SEO Agency