Hi there, hi Shopify Staff,
are there any news on a native implementation for Google Analytics 4 in Shopify Stores?
Google just announced that Universal Analytics will be stopped in July 2023 and 360 Universal Analytics will be stopped in Oct. 2023.
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Thanks for more information!
Hi, @lorenzopohl !
Thank you for your interest in an update on this topic. I want to acknowledge that our team is aware of Google’s announcement, though I do not have any information to share at this time.
Shopify still supports Universal Analytics for the time being. Please rest assured that as soon as we have new information, our help document on Settings up Google Analytics will be updated. You can also keep an eye on the Shopify Changelog for updates.
We have prepared a quick guide and series of tutorials on this topic in case you are interested in: https://analyzify.app/hub/google-shutting-down-ua/