Issue with TikTok Product Catalog Sync – Only Primary Market Showing

Shopify Apps

Topic summary

A user is experiencing sync issues between their Shopify product catalog and TikTok Ads Manager. They have three active Shopify markets configured (Sweden, EU, and International), but TikTok’s Product Catalog Locations only displays Sweden.

Troubleshooting attempts:

  • Resynchronizing the product catalog through the TikTok Shopify app
  • Verifying Shopify market and shipping zone settings
  • Manually adjusting targeting locations in TikTok Ads Manager

None of these steps resolved the discrepancy.

Suggested solution: Another user pointed out that TikTok may not support all countries included in the EU and International markets. They recommended checking TikTok’s official documentation on available locations and suggested trying AdNabu, a third-party app that offers multi-market TikTok catalog support with AI optimization and 24/7 support.

Status: The discussion remains open with a follow-up question asking if the issue was ever resolved, indicating no confirmed solution yet.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I’m having trouble syncing my Shopify product catalog with TikTok Ads Manager and was hoping someone here could help or share similar experiences.

Here’s the issue:
I have three active markets configured in Shopify:

  1. Sweden
  2. European Union
  3. International

All markets are set up correctly in Shopify’s Markets and Shipping and Delivery settings, with specific shipping zones for each region. However, when I check Product Catalog Locations in TikTok (via the TikTok Shopify app), it only shows Sweden as an available location.

On the other hand, in Targeting Locations in TikTok Ads Manager, I see several European countries listed, including some outside the EU, which creates inconsistency.

What I’ve Tried So Far:1. Resynchronizing the product catalog via the TikTok app in Shopify.

  1. Double-checking my Shopify market settings and shipping zones.
  2. Adjusting the targeting locations manually in TikTok Ads Manager.

Despite these efforts, the product catalog in TikTok Ads Manager still doesn’t reflect all active markets from Shopify.

Questions:- Has anyone experienced a similar issue with syncing multiple Shopify markets to TikTok?

  • Are there specific settings or steps required to ensure the TikTok product catalog reflects all Shopify markets?
  • Could this be a limitation of the TikTok-Shopify integration, and if so, are there any workarounds?
2

Hi Pfenniger,

There is a high chance that the markets you are trying to sync to TikTok ads is not supported by TikTok. You will have to check TikTok’s official documentation for this (linked below). You could have some countries listed in EU and your international market that are not currently supported by TikTok.

Check this link for available locations.

Beyond this, I don’t see why you would have this issue.

Alternatively, I urge you try out AdNabu. The app offers TikTok product catalogues for multiple markets and languages. You will get access to AI optimized product feeds, product scores for each product, auto sync with TikTok ads manager. And if you run into any issues, you have access to 24/7 customer support that will walk you step by step to resolve issues.

3

did you ever fix this issue?