Issues with Google Ads and Google Analytics

A couple of questions:

  1. When you say Google Analytics is not counting conversions and the values properly, could you give more details? Do you mean there are less conversions and revenue seen in Google Analytics than the actual sales figures? Or?

  2. How did you import your conversions and conversion values into Google Ads? Are your Google Ads and Google Analytics linked?

  3. When you import the conversions from G. analytics into G. ads, which attribute in Google Ads are you using to view the revenue?