Hi @Aument , Great thread idea!
There are many ways to address this issue, which indeed represents a huge amount of lost revenue.
I’ll just suggest one: Retargeting!
Retargeting ads are focused on users who have been on your website before but haven’t purchased yet. This is by far, the most efficient form of advertising of terms of ROAS (Return on Ad Spend) and can convert a significant part of abandoned carts.
For those that want to learn more, here is a free resource explaining what is retargeting, how it works, and why it can help you boost your business: https://www.ad360.media/blog/why-is-retargeting-indispensable-for-success
What are your techniques to recover abandoned carts @Aument ?