Newly launched kids clothing Shopify store reports ~200 daily visits over 2 weeks but zero sales. Owner is running Meta ads, has done some SEO, and posted in Facebook groups, and is concerned about trust and lack of reviews.
Feedback highlights design/usability issues rather than traffic. A reviewer says the site looks decent but elements are oversized and feel “in your face,” recommending a cleaner, more aesthetic layout.
Specific areas noted:
Suggested next steps: iterate on visual scale and spacing, redesign the footer for credibility, and keep A/B testing to find what performs best. The reviewer offers further help.
Attachments: two screenshots illustrate layout and footer concerns, but exact details aren’t essential to grasp the feedback.
Status: No confirmed fixes or sales yet; discussion remains open with actionable design improvements suggested.
Hi all,
In short I’ve launched an online site selling kids clothing (not drop shipping). It’s been 2 weeks and while I had traffic around 200/day, I’ve got no sales.
I am running meta ads, done some SEO optimisation, posted on Facebook groups.
I’m a bit lost and looking for some advice. I know there’s going to be trust issues but if no one buys I can’t get any reviews. Here’s my website
www.halfmoonclothing.com.au
Anything would be good. Thanks in advance.
Although your website is looking decent but at the same time there are a lot of improvements I suggest you to do. For example, everything is too big as if it’s coming directly on to face. The website layout is good but you need to make it look clean so it’s aesthetic and pleasing for customers to Shop.
Collection page? Yes it’s good but again everything is coming onto face so I believe it can be made to look clean.
Footer? Yeah it really needs to be improved a lot because that’s not how a professional website’s footer should look.
Product page? I think that looks clean so not really many changes are needed there.
So, try doing these changes and maybe you’ll notice some improvements on your website. Remember there’s always a room for improvements so keep testing different things to see which one works the best for you. If you’d like my help then I’ll be happy to give your store the right direction.
Best of luck for your store!
Cheers,
Moeed
Some things to think about:
Welcome to the community.
First tip, is always search the community for advice, there are a lot of topics with the same issues and solutions that you can apply to your store.
And I know it must be hard to launch a store and not use dropshipping. But to me, that is the right way, and you did a pretty good job for a start. The theme is mostly fine, with good colors, and a logo. Product images could be better, but if I’m not mistaken, those are taken by you, so they are unique.
You do need a bit more text, content on the collection and product page. Will not repeat good tips @Moeed mentioned, but your homepage could use a bit more work. For example second section could use icons to grab attention more. And I think the first 3 sections on the About page could go to the homepage and split the products sections, maybe remove a few. Reduce the size of some.
Your menu is solid, but it needs About us link, instead of a size guide. Footer add 2 more menu blocks and make a transparent log with bright text.
Product pages need a bit more customer reassurance, one section with icon text, then shipping information, maybe offer some bundles.
And Ilike how you put “Is this a scam site?” but who would say yes to that? 
But you do need more trust signal and one of them is for sure your contact information. I just found an Outlook email, and that is not near enough information. Plus it does not look professional, and yo ushould setup email on your domain. But it lacks address, phone, business name, maybe registration or tax numbers.
And I know it is 2 weeks but for a regular store, that is really an early start. Have some patience, but do not spend a lot on ads. Besides Facebook do use TikTok and Instagram. And those 200 visits a day, do you track on Google Analytics? They could be mostly bots, crawlers, and not many real people.
Lastly, I have to advertise our app a bit, feel dirty to do so here but still You have popup that most will close but it acctually have a good deal and should help you more. Then you have two lines of announcement, OK, but it pushes content a bit and then gets hidden. Hero banner is big but what abotu other pages. If you have time, please check our Atomato app Atomato - Smart storefront notifications without popups | Shopify App Store for a better way to present important messages to customers.
Good luck, and I am sure sales will come.
Get another mobile number and put it on the site. I doubt many will call (if at all) but this imporves trust a bit.
Add your ABN to your terms and conditions. Nothing’s wrong with being solo trader.
Having some address would also be great.
Thank you for your input. Very much appreciated.
Thank you, I do agree 2 weeks is short. Site does need some work though. Appreciate it
Congrats on launching! that’s a big step already. Two weeks is still very early, so don’t be too hard on yourself, especially in kids’ clothing where trust and brand familiarity matter a lot. If you’re getting traffic but no sales, it’s usually about conversion: pricing, product photos, sizing clarity, shipping costs, or trust signals (returns policy, about page, social proof). Meta ads can also bring the wrong traffic if targeting isn’t tight enough. You’re not doing anything “wrong” yet this is the normal testing phase. Small tweaks can make a big difference, so keep iterating and learning from the data.
You (and every) ecom store owner should ask themselves “why should people choose my store over amazon?
Your store, to put it frankly, has:
In contrast, amazon has millions of reviews, consistent product images, a simple navbar, strong trust, delivers to almost everywhere, next day delivery, detailed FAQs in every product, clean but trustworthy design, very forgiving return policies, and a minimalistic color scheme, and is likely 10-20% cheaper in cost. Why the heck would people go on your website when amazon can do everything for them at a cheaper and more trustworthy cost？
I don’t want to sound mean but unless you seriously have an advantage in price, nobody is going to pick you over amazon over this current design. If you keep going at the current rate, I’m confident that your store will probably be in the same graveyard with the 98-99% of other stores that have failed.
I’d say the best thing to do is scrap the shop.
If you really want to give it one more shot than either redesign the website completely and hire a professional to do it for maybe $5k-6k or build the website all over again yourself and fix the problems above (not recommended since the current version does not look trustworthy nor aesthetic).
Miracles can happen, but only if you work as hard as you believe your store will succeed.
All the best
Hi @Halfmoonclothing welcome to the community. I believe that the previous comments have given you some decent feedback for the website. Just curious about your meta ads, what’s your visibility and CTR like so far?
That’s fair. Well only way left is up right
Your site is decent, but there is still room for improvement. You could study other popular sites in your niche and see how they organize their collections, how they present products on the homepage and collection pages, and how they write their descriptions. That can give you ideas to improve your own site.
One thing I would strongly suggest is using real photos of a child wearing the clothes instead of showing them only on a mannequin. As a shopper, seeing the product on a real child makes a much stronger impact and makes me more likely to buy. If professional photography is not an option right now, you could experiment with AI generated images and see how that works for you.
Another issue is that your product images do not have alt text. Since you are still early, this is a good time to fix it. Alt text helps with SEO and image search. When someone searches for kids clothing, properly written alt text can help your images show up and bring traffic to your site.
Since you have a decent catalog, a bulk editing tool can be used. (I built one called Altmate, but there are other options as well).
Do not feel discouraged. You are still early in the process. Instead of trying to fix everything at once, focus on improving one aspect of your site at a time. Gradually, as you keep improving, you will start seeing better results and eventually make sales.
I agree with pretty much everything the others have said. Especially the quality of the photos and the fonts looks a bit unprofessional, but not that bad. It’s just that there is a TON of competition so you have to get most of the things right to get sales.
You’ll get there, but it just takes time and a LOT of effort.
PS. Remove the testimonials from the front page when you have none.
Two weeks with traffic seems offer friction. Children’s clothing has to be sized, delivery times and returns anticipated clear in a upfront message. Test fewer products, add lifestyle photos, tighten pricing against local competition, and move Meta ads to a single collection with powerful social proof hooks. Audit mobile checkout or page speed.
You actually don’t have a traffic problem, you have a conversion and clarity problem.
200 visits/day for a new store is solid. If nobody buys, it usually means visitors hesitate, not that ads are bad.
Here’s feedback from a customer perspective:
Right now the homepage goes:
Hero → How we choose pieces → New arrivals → Multiple categories → Trending → Accessories → FAQ → Testimonials.
As a first-time visitor, this is a lot to process. I’m not guided toward a clear action (shop / browse).
Action:
Reduce the number of sections
Focus on 1 main message + 1 clear action (“Shop boys”, “Shop girls”)
Your line “Getting dressed, without the over-thinking” is strong and clearer than “Welcome to…”, lead with that.
The main menu has too many options competing for attention.
As a customer, I hesitate because I don’t know where to start.
Action:
Keep only core categories in the main nav (Girls / Boys / Accessories)
Move “About”, “Size guide”, promos, etc. to the footer or product pages
This reduces decision fatigue.
Showing “No reviews yet” actually creates doubt.
Action:
Remove the testimonials section for now
Add it back once you have real reviews
No testimonials is better than “empty” testimonials.
The footer is one of the strongest trust signals, and right now it feels unfinished.
Action:
Improve spacing and hierarchy
Fix the logo (transparent background, better contrast)
Add basic trust elements (contact, policies, clear branding)
Overall: the store has good potential.
The main work now is simplifying, clarifying, and increasing trust, not driving more traffic.
Happy to answer questions.
Your product page needs to convince your shoppers that the product will look good on their kids. You can use a virtual try on app like Icona. Your shoppers can upload their kids photo and the dress from the product page will be tried on to the kid and it will help them decide better.
In order to give you any feedback or recommendations, I would need to have a conversation with you. But I agree two weeks and no sales is too soon to be concerned.
Two weeks with 200 daily visits and zero sales means your store has conversion issues, not traffic issues. You’re spending on Meta ads and getting people to your site, but something’s stopping them from buying. Let me tell you what’s broken.
SEO needs serious focus. Kids clothing has huge search volume. Parents searching “organic kids clothes Australia” or “sustainable children’s clothing” should be finding you. Optimize everything now because that’s free targeted traffic you’re completely missing while you’re paying for ads.
Your cart is redirecting people to a separate page when they add something. That’s killing conversions. Parents browsing kids clothing often need multiple items, different sizes, outfits for different occasions. When you redirect them to a separate cart page, you break their shopping flow and most abandon right there.
Switch to a slider cart that opens on the same page. Keep parents engaged and make adding multiple items feel natural. Kids clothing is a perfect category for multi-item purchases, so don’t disrupt that with unnecessary redirects.
Add a progress bar showing how close they are to free shipping or a discount. When parents see they’re thirty dollars from free shipping, they’ll add another piece to hit it. Without that visual indicator, the opportunity doesn’t register.
Show complementary products in that cart. Someone adds a shirt, show them matching pants or a dress. Someone grabs a baby outfit, suggest accessories or other sizes. Help them build complete wardrobes right there without navigating away.
Don’t install separate apps for cart features. You’re already spending on ads with no return. Something like iCart handles all your cart customization like upsells, cross-sells, progress bar, bundles, and more in one place, keeps costs down.
On the trust issue, you’re right that no reviews creates a barrier. Offer a strong guarantee, show your story and why you started this, add detailed product information and sizing guides, maybe offer free returns. Build trust through transparency and customer service promises until you get those first reviews.
Fix the cart experience and double down on SEO. Stop burning money on ads until your store actually converts the traffic you’re paying for.
Hi there @Halfmoonclothing You should add in an extra section in addition to the latest arrivals section, maybe a best sellers or editor’s choice category.
As for the reviews, since you haven’t made any sales yet, have you considered using some product testers instead who can then give detailed reviews on the products? That’s a good enough alternative in my opinion.
thank you sir, for the suggestions.
