I have created a Shopify store wholelifewellness.net and have not made any sales. What can I do differently?
One thing I would fix before spending more time or money on traffic: the public buying path is currently broken.
I checked the storefront as a normal visitor:
/collections/allshows “0 products”- the homepage “SHOP NOW” link for the featured lip gloss leads to a 404 page
That means someone can land on the homepage but may not be able to browse or buy the product being promoted.
In Shopify admin, I would check these in order:
- Products: confirm each item is Active and published to the Online Store sales channel and the United States market.
- Online Store > Navigation: make sure Catalog/Shop points to a live collection that actually contains those products.
- Open every homepage CTA in an incognito window and complete one test path: collection → product → add to cart → checkout.
After that, simplify the first-screen message. Right now the store spans lip gloss, supplements, sleep products and mobility items, so it is hard to tell who the store is specifically for. Pick one audience and one reason to buy first, then make the homepage and first collection match it.
Fix the broken purchase path first; only then evaluate traffic and conversion. If you post the updated collection URL plus your last 30 days of sessions, product views, add-to-cart and reached-checkout counts, the next bottleneck will be much easier to identify.
Hard to say… All your collections show 0 products. Catalog shows 0 products as well.
I would not do the obvious AI images. If you need product images and collection images, use real photos.
Logo is nice. Announcement bar too big on mobile.
Hero image text block is covering up almost the entire image on mobile.
No business information in footer, About page, or Contact page. Big red flag.
Use the search to find others just like you. There are many posts. Research other sites.
There is a lot to do in e-commerce. You will keep yourself busy for a long while if you are committed. Go through all Settings, Notification templates, email campaigns, etc. I would not try to perfect the theme and neglec everything else. The subscriber bit is especially important. Most new merchants love to put that “save ___ when you subscribe” but fail to ever go through what that means.
what’s your current traffic?
Hi @idontknon
Welcome to the community.
OK, so you made a store using CreateMyStore AI, and it is a solid base. Good colors, font, and logo. I do not like it is a .net domain, and the first thing that stands out for me are busy/marketing like but more AliExpress-style product images. That does not work for me. Second thing, classic dropshipping issue is having images in the product description so you have
That makes no sense to me.
Next thing is some prices, that Mens vitamins are $43 at your store, but I saw several places with around $13, and, for example, Walmart has it for $12 on some clearance sale. So your price is more than 3x, so think for a second. Do customers search and compare prices?
Your menu needs improvement, as well as terms and policy pages. Maybe they are AI-generated, but you need to double-check them. Big red flag is contact information
Trade name: My Store
Phone number: +1
Email: *****@gmail.com
Physical address: ********, United States
VAT number:
Trade number:
This gives 0 trust in your store. On the same note, your About us page does not say anything about you personally. But " trusted online destination “, “Our Mission,” " : Every item in our shop is chosen with your comfort, safety, and happiness in mind.” makes me sick. So many words that are again AI-generated and do not mean a thing.
So if you really want to run a store and not hope AI will do everything, spend some time in research, Store Feedback, and also search the community for “zero sales” and " no sales," and you will see what hundreds of merchants struggled with at the same stage that you are. And what are the tips that can help you out to improve your store.
Good luck.
Hi,
I’m both the head of support at Smart SEO (a Shopify SEO app) and an online store owner myself (my own product that I produce myself, not dropshipping/reselling).
The answer to this question is incredibly broad, but besides the obvious UI/UX advice other users have shared, there are two main ways to bring more sales, and both come down to bringing more traffic to your store.
The first, more obvious option is paid ads. But since you posted this in the SEO category, here’s my breakdown, structured into a few levels based on scope:
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Technical SEO (your website code) - in simple terms, this means making sure your store’s code is in good shape from an SEO standpoint: no issues with canonical tags, hreflang tags, meta tags, alt tags, JSON-LD, and so on. This falls under both your theme and your SEO app. Unless you’ve made custom changes to your theme’s code, the theme side should mostly be fine, but I noticed a few issues related to JSON-LD and alt tags on your store. I won’t go into detail here, as this is something your SEO app’s support team can take care of.
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Content SEO (your actual content) - this is where SEO apps can also help, but it requires some SEO knowledge to do well. In simple terms, it means checking what people are actually searching for, and then optimizing your content around that. If you don’t have that experience and don’t want to invest time learning how to do this, AI generation is a solid alternative. It’s not necessarily the best possible approach, but for someone without SEO knowledge, it will typically outperform what you’d manage to do manually.
- Check whether your app supports keyword research followed by content optimization based on that research.
- Also check whether it has an SEO content audit feature to help you optimize for those keywords.
Our own team also offers some basic guidance for users who want to fine-tune their products manually, though that’s our own initiative, so you’d need to check whether your app’s team offers something similar.
Doing solid content optimization can genuinely move the needle. One of the bigger quick wins I remember from my own store was discovering a keyword I hadn’t realized people were searching for quite often, with low competition, that I’d never put any work into - I was sitting at position 10 on Google for it. After a quick round of SEO optimization, I was at position 1 for that search query within about a week.
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Off-site SEO (your brand’s online presence and reputation) - this is where the real difference is made. Points 1 and 2 are things any store with a decent SEO app can achieve. Content quality still matters, but if you compare two stores with the exact same level of on-site optimization, off-site SEO is what tips the scales. This could be a full-time job on its own, but to summarize:
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Backlinks strategy - earning links from other websites to yours. A couple of things to keep in mind: links only count as a positive signal for Google if they don’t carry a “nofollow” tag, and you should only pursue backlinks from reputable sites. Avoid spammy sources with black-hat practices, like link farms that place a link to your store in exchange for payment, or circular link-building schemes (site A links to B, B links to C, C links back to A). These practices can get your site penalized by Google.
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Entity SEO / brand awareness - this is a newer concept and the terminology isn’t fully settled yet, but the idea is similar to backlink building. While backlinks improve your search engine performance, this improves your visibility in AI engines. In simple terms, instead of getting your domain linked from another website, the goal is to get your brand name mentioned across other websites. This mainly involves building a strong social media presence and staying active on community forums like Reddit, since Reddit is currently one of the top sources ChatGPT and other LLMs draw from when citing or mentioning brands and their websites.
SEO apps can help here with suggestions and reports, but most of the actual work is, as the name suggests, “off-site” - meaning it’s outside what any SEO app has access to. It largely comes down to manual work, but there are still both free and paid tools you could use to help. You can search for “link building strategies” if you are willing to put in some effort, after you are done with the first 2 approaches.
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#1 is something your SEO app should take care of for you.
#2 is something SEO apps can automate for you, but achieving the best results still requires SEO knowledge and manual work.
#3 is something SEO apps can’t directly help with - they can only report on the performance you’ve already achieved with backlinks and AI visibility through manual off-site work.
That’s my very basic, abstract guide for anyone who’s just built their store.
@idontknon Let’s make it simple: if you are looking for sales and growth for your Shopify store.
Be patient if you are a starter.
After reviewing your store, I recommend.. You have to focus on:
- Home page design and catalog visibility
- Better product discription & visibility
- Customer trust is everything. You have to focus on the visual presentation of the store and the detail view.
Recommend…initially - Don’t burn the money on ads. Simply keep active on social media - specially - Meta and Instagram- and recommend a quick product video.
If you have technical skills, make a solid growth plan for your store. If you are a serious merchant… ( it’s just an example; pull the data from AI software. )
Lots of good advice already. Let me just add a simple priority list to help you not get overwhelmed.
Fix These First (this week):
· Get your products showing in collections and make every homepage link work. If people can’t buy, nothing else matters.
· Add real contact info and a proper About page. Right now there’s no reason to trust you.
Fix These Next (next 1-2 weeks):
· Check your pricing against competitors. If you’re 3x higher with no clear reason why, people will leave.
· Replace AI-generated product images and descriptions with something that actually describes what you’re selling and why it’s worth buying.
Fix These Later (once basics are solid):
· Work on SEO and content. But only after the store actually works and looks trustworthy.
What’s your current traffic looking like? That’ll help narrow down whether the problem is getting people to the store or getting them to buy."
I have checked your website and It is not optimized, even only a few pages are indexed so it can not let you generate sales.
Hey there!
One thing you should look at before focusing heavily on traffic is making the buying journey as easy as possible. For a wellness store, clearly showing shipping timelines, return policies, and payment options can help remove hesitation at checkout.
I’d also recommend adding customer reviews or other trust signals to the product pages, especially for supplements where customers may need more confidence before purchasing.
Once these basics are in place, you’ll have a much stronger chance for converting the traffic you bring in.
Had a look through your store. A few concrete things stood out:
- Cart abandonment - the biggest leak for most stores: Industry-wide, roughly 70% of carts are abandoned. Email flows are not visible from outside your store, so we cannot check yours
- No loyalty or repeat-purchase program found on your homepage: We could not find a loyalty or rewards program on your homepage (if you have one elsewhere, you are covered).
- No blog content detected: Stores with active blogs see 55% more website visitors. Blog content drives organic search traffic and establishes authority.
Rough size of the fixable gap: ~$1,058/mo modeled opportunity. That is modeled from your public catalog and industry benchmarks, not your actual sales, so treat it as directional only.
Full transparency: these numbers come from Shoptimal, a Shopify app I built that scans stores for exactly this kind of thing and can fix most of it for you. The scan itself is free at Free Shopify Store Audit - shoptimal (no signup, nothing changes on your store) if you want the complete list. Either way, happy to go deeper on any of the flags above.
If your store is getting little or no traffic, check your Google indexing, SEO, keywords, and product pages. If you share your store URL, I can take a quick look and point out what to improve first.
Hi, I had a look at the store. Before touching ads or SEO, there’s a more basic problem: right now nobody can actually buy from you.
What I found on a US view today:
1. Every product is out of stock. /collections/all shows 16 products, and the availability filter reads “Out of stock (16), In stock (0)”. Every card says Sold out. A visitor who likes something literally cannot check out. This alone explains zero sales.
2. Half the catalog is demo data. Seven of the 16 are called “Example product” at $100. Those shipped with the theme and were never deleted. Your real catalog is nine items.
3. Your collections are empty. The collection tiles on the homepage link to /collections/sleep-recovery, /collections/beauty-glow and so on. I opened Sleep & Recovery and it returns “0 products — No products found.” The products exist in /collections/all but haven’t been assigned to any collection.
4. Your main nav goes to placeholder pages. The “Product Categories” dropdown points at /pages/sleep-recovery, /pages/stress-relaxation etc. Those are blank pages showing four “Example product title $19.99” blocks. They should point to /collections/…
5. Product pages returned 404 for me. I tried three product URLs copied straight off the catalog page and all three 404’d. Open one in an incognito window and check for yourself. If it’s real, your whole catalog is unreachable.
Fix that list first. Nothing else matters until someone can add to cart and pay.
Once the store works, the next set of problems is positioning:
Catalog coherence. The brand says wellness, but the catalog has sun protection arm sleeves for fishing, EVA beach slides, a makeup brush set and a vanity mirror sitting next to multivitamins and a white noise machine. That reads as a general dropship catalog. Pick one job to be good at — sleep, or women’s supplements, or recovery — and cut the rest. Nine products that clearly do one thing convert better than sixteen that do nothing in particular.
Supplements are a hard first category. US multivitamins and probiotics mean FDA rules on health claims, payment processor scrutiny, and buyers who care who made the product. One of your listings is “Provitalize”, which is a real brand sold by BB Company (formerly Better Body Co) at a much higher price than $28.99. Listing that name without being an authorised reseller invites a takedown and destroys trust with anyone who knows the brand. I’d remove branded supplement listings entirely.
Nothing tells me who you are. The About section is two generic sentences, the FAQ reads as AI boilerplate, there are no reviews, no real product photos, no founder, no returns address. For an unknown .net domain selling things people put in their body, that’s a lot of trust to ask for. One honest About page and three to five real reviews will do more than any ad budget.
Name collision worth checking. Searching “Whole Life Wellness” surfaces an existing coaching business, Whole Life Wellness LLC in McLean VA, that’s used the name for years. Check that before you invest in the brand.
One question back: how many sessions has the store had in the last 30 days? Shopify Analytics will tell you. If it’s near zero, this is a traffic problem and the answer looks different. If you’ve had a few hundred sessions and no checkouts, open Analytics → Conversion funnel and see exactly where people drop.
Order I’d work in: get products in stock and buyable → delete the demo products → fix collections and nav → narrow the catalog → build one product page properly → then worry about traffic.
Hi, @idontknon
If you haven’t made any sales yet, I wouldn’t start by changing the whole store. First figure out where people are dropping off, because the solution is very different if you’re getting no traffic versus getting product views but no purchases.
Start with your Shopify Analytics
Look at sessions → product views → add to carts → checkouts → purchases. If you’re getting very little traffic, focus on getting targeted visitors first. If people are reaching your product pages but not adding to cart, that’s where I’d put most of the effort.
Fix the actual drop-off
If visitors aren’t viewing products, improve your homepage/category navigation. If they view products but don’t add to cart, focus on the product page, pricing and trust. If they add to cart but don’t checkout, look at shipping costs, delivery times and checkout friction.
Improve the product pages
Make it immediately clear what the product is, what problem it solves, who it’s for, the price, shipping/returns and anything else someone would want to know before buying. Use clear product photos and keep the Add to Cart button easy to find. For wellness products especially, don’t make customers hunt for important product or ingredient information.
Give people a reason to trust the store
If the store is new, a customer has no history with you, so trust becomes a big factor. Add genuine reviews as you get them, clear contact information, shipping and return policies, ingredient details and any legitimate certifications or guarantees that apply.
Make the first purchase easier
If there are several products, I’d consider highlighting a few best sellers or creating a clear “Start Here” option instead of making a new visitor figure out what to buy. A first-order offer can help too, but I wouldn’t rely on discounts to fix a trust or product-page problem.
Test the store on mobile
Go through the whole journey yourself on a phone - landing page → product → Add to Cart → checkout. Look for anything that feels slow, confusing or requires unnecessary clicks.
I’d also run your main pages through PageSpeed Insights and check the mobile results. Large images, apps and third-party scripts can slow down the shopping experience.
I’d work through these in that order rather than redesigning everything. Once you know whether the problem is traffic, product-page conversion, trust or checkout, you can make a much more targeted change instead of guessing.
If speed turns out to be an issue, tools like Website Speedy can also help with image and script optimization, though it’s completely optional.
Disclaimer: I’m affiliated with Website Speedy
The store seems to only have demo products on it. It needs to be finished and look legitimate before anyone will trust it enough to buy a product. Also is it in the search engines yet?
Same as other people pointed out, your store shows no products. Though, that could be due to the market I’m checking out from being not included (products you’re selling aren’t in it). I suggest checking markets, can’t say much without direct access to the store.
Asking sidekick would be an amazing idea 