It can be quite difficult to get started, but luckily, as you mentioned at least you have managed to drive traffic to your store. Now you have to think of ways to ensure that these visitors would be willing to return and make a purchase.
What you could try out is to start building a list of email/SMS subscribers who you could contact about special offers, updates, etc., and keep them engaged.
You have probably noticed that sometimes when you enter e-commerce stores a pop-up asking to join subscribers list appears. It can offer some kind of incentive in exchange, such as a discount on the first order, to motivate a visitor. This is what you could try out as well and see if this will help your sales.
Once you have managed to build a base of subscribers, you can build a more focused strategy on how to make your subscribers loyal shoppers. For a personalised experience, SMS marketing is something to consider. Senderium app can make it easier for you, guiding you through your first campaign and also offering pop-up options.