Just launched Shopify Collabs - looking for advice on creator outreach

Hey everyone,

I just set up my Shopify Collabs program for my home security brand and would love feedback from merchants who’ve been through this.

What I’ve done so far:

  • Created a program with 25% creator commission + 10% customer discount

  • Updated my homepage with product videos to make it more appealing for creator traffic

  • Sent my first invite to a home/lifestyle creator with strong engagement (3.65% IG, 4.51% YouTube)

My questions:

  • What response rates should I expect from cold invites?

  • How many creators should I invite before I start seeing traction?

  • Any tips for improving my outreach messaging?

  • What’s worked best for you in finding quality creators?

My products are premium DIY security (cameras, smart locks, no monthly fees). Any advice from those running similar programs would be appreciated!

Thanks!