Just launched site. Looking for feedback

[sactowns_finest]

Hi everyone. I have never built a site before and I just created a basic but hopefully effective site for my printing company. Can you please check it out and give me any feedback for improvements? I really want to make sure the website is setting me up for success.

Thanks!

[Sajat]

Hi @sactowns_finest

Welcome to Shopify Community.

Please share your store URL (with password if required) so that community members will find it easy to check and suggest you.

Thank you,

Sajat

[jmmarketing]

What’s the site mate, will go ahead and check it out for you.

[sactowns_finest]

Www.sactownsfinest.com

[PageFly-Kate]

Hi there,

I’m Kate from PageFly - Shopify Landing Page Builder. Your store has a fantastic design and is incredibly user-friendly. Your products are top-notch as well. Great work!

Based on my experience in conversion rate optimization (CRO), here are a few areas where your store could potentially benefit from some improvements:

1. Navigation bar

First of all, the navigation bar seems too large and takes up lots of screen space. This can affect the user experience as they just have a small space to find their needs.

1. Favicon

Your website currently does not have a favicon, which may lower the reliability of your store.

By setting up a favicon, you can build trust to new and existing customers, making more sales!

1. Subscribe program

Users will not subscribe to an email list if they do not have specific benefits. Let’s try something like “Subscribe for special offers!”

1. Product media

Give customers as close to an “in-store” experience with the product as possible.

• Large multi-angle, detailed photos
• Video of product in use
• State size of model for reference
• Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
• Provide ‘Lifestyle’ Images for Relevant Products
• Etc.

Let’s see this example:

Hope this help! Let’s try and let me know if it helps!

Kate | PageFly

[sactowns_finest]

Thank you so much for the advice!!! I’ll start working on these but what is a favicon and how do I get/make one?

[MooseDesk]

Hi [email removed]Sactowns_finest,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, we can make it even better. Here are some of my recommendations to improve customer experience, please kindly check.

1. Add a CTA button to the hero section

A CTA button can capture attention quickly and direct your visitors to where you want them to take action, such as making a purchase, signing up for a newsletter or requesting a demo.

So, if you place the CTA button as ‘Buy now’ or ‘Enjoy 20%’ off, there can be higher chances of increased conversions.

Example of a CTA button in the hero section

2. Add a dropdown menu to the ‘Product’ on the navigation header

It allows users to quickly see a preview of the available subcategories and access them directly from the main menu.

Besides, dropdown menus allow you to add more subcategories as your site grows without cluttering the main navigation.

Take a look at this example:

3. Add more product detailed images

I recommend adding more product images to make it look more trustworthy and professional.

3 types of product images that should always be included for most products:

• Images that show products “In Scale”
• Images that highlight a product’s features: Feature Callout images (highlight specific characteristics that your users will find valuable)
• 3-5 Images that show products from at least a few different angles

4. Add an FAQ page

An FAQ page serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[DaisyVo]

Hi @sactowns_finest

I checked out your site, and I see you’re off to a solid start with a clean and straightforward layout. Since this is your first time building a site, I want to give you some clear, actionable feedback to help you improve and make it more effective for attracting and converting customers.

1. Homepage Needs a Stronger First Impression- Right now, the homepage is a bit minimal. You need a strong hero image or banner with a clear tagline that instantly tells visitors what you do and why they should choose you.

• Add a Call-to-Action (CTA) above the fold—something like “Get a Quote” or “Start Your Custom Print Order”—to guide users immediately.

2. Navigation & User Experience- The navigation bar is clean, but you should make sure the menu categories are clear and intuitive. Consider adding:

• “Shop” or “Services” to make it immediately clear where customers can browse/order.
• “About Us” section with your story, expertise, and what sets you apart.
• “Contact” page (or make it more prominent) for easy access.

3. Product Pages – Make It More Persuasive- If you have product/service pages, each one should have:

• Clear descriptions: What materials do you use? What sizes are available?
• High-quality images: Show examples of past work.
• Pricing transparency: If possible, let people estimate costs upfront.

4. Trust Signals & Social Proof- Add customer testimonials or reviews—even a few will help build credibility.

• If you’ve worked with notable clients, showcase them.
• Consider adding a guarantee or quality assurance statement.

5. Speed & Mobile Optimization- I noticed the site loads a bit slowly—check if images are optimized.

• Make sure everything is fully mobile-friendly, as most users will likely visit on their phones.

6. SEO & Discoverability- Your site title and meta descriptions could be improved for SEO—try adding keywords related to your services and location (e.g., “Sacramento Custom Printing | T-Shirts, Stickers, and More”).

• Start a simple blog with helpful content (e.g., “How to Choose the Right Printing Material”) to attract organic traffic.

7. Checkout & Contact Process- If you’re taking orders online, test the checkout flow—make sure it’s smooth and easy.

• Make sure your contact form is visible and working.

Overall, great job getting your site up and running! Focus on clarity, trust-building, and a strong call-to-action, and you’ll be in great shape.

If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.