Keeping default language for Product Titles in Custom Pixel events

Technical Q&A
1

Hello Shopify community,

I am working with Shopify’s Custom Pixel and have encountered a localization issue that I’m hoping to get some assistance with. Specifically, when I subscribe to the ‘product_viewed’ event, I’ve noticed that the event.data.productVariant.title value is automatically localized based on the user’s locale. For example, if a user is on the Italian locale, the product name is returned in Italian.

Here is a snippet of the code I am using:

analytics.subscribe('product_viewed', (event) => {
  const productPrice = event.data.productVariant.price.amount;
  const productTitle = event.data.productVariant.title;

  const payload = {
    event_name: event.name,
    event_data: {
      productPrice: productPrice,
      productTitle: productTitle,
    },
  };
  // ... rest of the code to handle the event
});

My store’s default language is Romanian and for consistency in my analytics, I need the product titles to always be in Romanian, regardless of the user’s current locale.

Is there an API or a command that can be used to ensure that the product titles are always returned in the store’s default language, rather than being localized?

Thank you in advance for your help!

2

Hi,

Use Shopify’s storefront API to fetch product data in Romanian

Query example

{
  productByHandle(handle: "your-product-handle") {
    title
    variants(first: 10) {
      edges {
        node {
          title
        }
      }
    }
  }
}
3

I just found out that there is a property called untranslatedTitle which can be used, thank you.

4

If you find difficulty in coding you can go for a paid Shopify developer