Knowledge Panel Not Showing

Topic summary

A user set up and verified their Google Business Profile for “Nature’s Good Guys” 1-2 months ago. They’re experiencing inconsistent knowledge panel displays:

When logged in: Full panel appears with phone number, hours, reviews, etc.

When searching publicly: Different panel shows images, brief description, email, payment options, ratings, social profiles, and videos instead.

The user is asking whether this discrepancy is normal, if they missed a setup step, or if it simply requires more time for the full panel to display consistently.

Status: Another user redirected them to the official Google Business Profile community forum for specialized assistance, as this falls outside their expertise in Google Ads and Merchant Center. The issue remains unresolved in this thread.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.

Hi,

I recently set up and verified our Google Business Profile for Nature’s Good Guys about 1–2 months ago. When I’m logged in, I see the full knowledge panel with our phone number, hours, reviews, etc. However, when I search “Nature’s Good Guys” on Google, the knowledge panel appears differently—it shows images, a brief description, our email, payment options, ratings, social profiles, and some videos from our social media instead.

Is this normal? Am I missing a step, or does it just take time for the full knowledge panel to display properly?

Thanks!

Hello ArtDepart, I’m not a Google Business Profile specialist, I specialize in Google Ads and Google Merchant Center. So my recommendation is to ask this same question over at the official Google Business Profile community, they will be able to guide you: https://support.google.com/business/community?hl=en