Landing page optimisation

Topic summary

The discussion centers on strategies to improve landing page conversion rates.

Key recommendations include:

  • Storytelling: Craft compelling narratives tailored to the specific industry and product
  • Information architecture: Structure content clearly when providing detailed product information
  • Social proof: Include genuine ratings and reviews to build credibility
  • Authenticity: Maintain a clean, authentic design that avoids overwhelming visitors

The emphasis is on balancing informative content with user-friendly presentation while ensuring all elements appear trustworthy to modern buyers.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

How to increase conversion rate

3 Likes

Hello Sadaq,

There are many different options for increasing the conversion rate of a landing page.

Depending on the industry and product, the story is key. If the customer is to be provided with a lot of information, this must be structured technically. Ratings and/or reviews are always good. As long as they are genuine. Nowadays, buyers pay a lot of attention to whether a page is authentic and not too overloaded.