Landing Page

Store Feedback
1

Hello guys. I have been running this Shopify store for about 1 week but I have noticed users dropping off on the landing page which is the product page. I would like you guys to review the product page and give me any tips and problem with my store. All advice is appreciated. Thank you! Site: https://fleecytights.com/products/fleecy-thermal-tights

2

Hi @5K

It looks like customers might be clicking through but bouncing out without taking action, so the store can’t track it, making the traffic dropped. Have you considered updating the product image to make it more eye-catching? A fresh, more compelling visual could boost engagement and keep visitors on the page longer.

Best,

Daisy

3

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.

Several areas could benefit from improvement to enhance user experience and increase conversions. First, consider expanding your product range. Having only one product can make your store feel incomplete, which often leads to potential customers hesitating to make a purchase. Shoppers typically prefer stores that offer a variety of options, as this gives them a sense of choice and encourages them to explore further.

Additionally, the design of your product page may be contributing to user drop-off rates. The current layout appears somewhat cluttered, which can overwhelm visitors and distract them from the key selling points of your product. Simplifying the design by reducing redundant visuals will help create a more inviting atmosphere, along with concise and engaging descriptions that highlight your products’ benefits without overwhelming the viewer.

Lastly, I would recommend implementing retargeting ads since it can draw back visitors who have shown interest in your site but left without making a purchase. Many potential customers may be hesitant during their first visit, so retargeting ads can be an effective way to remind them of your product and encourage them to return. Our Ako Marketing app is designed to launch these retargeting campaigns easily, allowing you to reconnect with those who previously engaged with your store. By combining a broader product selection with a cleaner design and effective retargeting strategies, you can significantly improve user engagement and conversion rates on your site.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

4

Hi @5K , I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

Regarding the high bounce rate on your Product page, here is a few things that I noticed when going through your store:

  • Insufficient product quantity: Customers expect a variety of products when they visit a Product page. This variety is reflected in the number of products they can consider and the available variants (size, color, thickness). While your website has ensured a diverse range of variants, the overall product quantity seems lacking. Having only one product on a Product page can dampen customer enthusiasm.

  • Poor product page information organization: The Product page is currently overwhelmed with information, detracting from the focus on the product itself. A Product page should clearly display: Product information - Images - Size guide. Below this, you could include additional sections for product bundles, customer reviews, and outfit suggestions. For reference, you can check out the product page layout of this store: https://www.calzedonia.com/uk/women/tights_and_stockings/thermal/

I hope these small changes can help improve your current situation. Good luck.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :wink:

Cheers,

Tracy | BON Loyalty team

5

Overall Score: 8.25

Color: 8
Review: The website’s color scheme is mainly neutral, with a light background and dark text and buttons. The overall style is simple and elegant. However, the color contrast in some areas can be further improved to enhance readability and visual appeal.

Suggest: Consider adding some bright colors or brand colors to highlight important information, such as buttons, links, and promotional information. At the same time, ensure that there is enough contrast between the text and the background to improve readability.

Layout: 8.5
Review: The page layout is clear and the information is clearly layered. Product images, descriptions, user reviews, and purchase options are all arranged properly. However, some areas may appear a bit crowded, affecting the user experience.

Suggest: Consider optimizing the spacing between page elements to make the content more sparse. In addition, simplify some unnecessary decorative elements to highlight the core information and improve the overall visual effect.