A home décor brand founder launched their store in November 2024 without SEO experience and seeks guidance on where to prioritize efforts as a solo operator.
Key recommendations provided:
A detailed video response was shared with timestamp for further guidance. The founder expressed appreciation for the actionable advice.
Hi!
I launched a home décor brand in November 2024 (https://enyalye.com/), with no prior experience or thought to SEO, and have quickly realised it is a bit of a black box and deep enough get lost in. As a founder, what are the top 3 - 5 things I can focus on, to optimise my store as much as possible? (e.g., hacks for key words, tips for adapting url handles, etc.). Thank you!
For keywords, use Google Search to see related searches and questions. Utilize Google Trends to understand search seasonality and related topics. For URL handles, keep them concise and logical; don’t change existing URLs that are performing well without proper redirects. Focus on having a content strategy and producing regular, valuable content. Put answers to questions directly on the product page. Include product videos on the page. Remember that there are no secret “hacks” in SEO; it’s about consistent strategy and execution. For our full response, check out the recording of the stream. We answer your question at around 00;39;17:
Thank you so much! This is incredibly helpful advice 
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