Hi there! What is the line between spamming customers (annoying them into possibly clicking the “unsubscribe” button) and using retention email marketing techniques to gain more sales? Is there a rule for how many emails a customer should receive? I’m specifically referencing abandoned cart emails/ checkout reminders, etc. I don’t want to scare off potential buyers but do want to use the Email marketing tools available. Thanks!
Topic summary
The question explores how to balance retention email marketing with avoiding customer annoyance, particularly for abandoned cart and checkout reminder campaigns.
Core concern:
- Finding the optimal email frequency that drives sales without pushing customers to unsubscribe
- Determining if industry standards or rules exist for email volume
Specific focus:
- Abandoned cart emails and checkout reminders
- Leveraging available email marketing tools effectively while maintaining positive customer relationships
Status: Question remains unanswered; seeking guidance on best practices for retention email frequency and strategy.