Link In Social Media Bio: How Is It Counted In Analytics?

Italiano Discussioni Q&A di tipo tecnico

Topic summary

A merchant is seeking clarification on how Shopify Analytics categorizes traffic from social media bio links. Specifically, they want to know whether clicks from a bio link (e.g., Instagram) are tracked as “direct” visits or attributed to “social media” as the traffic source.

This distinction is critical for their marketing decisions: if bio link traffic is being misattributed as direct rather than social, their Instagram performance metrics may be inaccurate. They’re considering reallocating budget from Instagram to Google Ads based on this data.

The question remains unanswered—no responses have clarified whether Shopify counts bio link clicks separately from post clicks, or how the platform differentiates between these traffic sources in its analytics.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
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Hi everyone, great to discuss with you all merchants!
I am trying to understand how does Shopify Analytics process the data regarding the sessions coming from the direct link in the social media’s bio.

Does it count it as a direct visit or from social media?
This would be very precious to know because if my numbers are correct it would mean I’m just wasting money on IG and turn them all to Google Ads.

I’m very unsure about it. Where do the social media sessions come from? Are they from posts only or from the link in bio too?
I hope it makes sense and thanks in advance for your help!