Loads of Add to Carts but no Reached Checkout

Hi. I the time I’ve tested 3 to 4 products I’ve had loads of add to carts but no reached checkout.

I recently went live with Facebook ads with a particular product a few days ago. First day i had 50 product page views with 8 add to carts but 0 reached checkout.

I myself tested a purchase and worked fine. I also reached out to the staff to see if they could reach checkout, which also worked.

So im a little confused as to how I could have so many add to carts but 0 reached checkout.

I want to clarify that I don’t charge shipping, and im pretty sure my shipping rates in the setting are all correct. My payment provider I’m using is Stripe Payments.

Has anyone else experienced this issue? Could I be doing something wrong, or doing something that’s making the customer stop proceeding to checkout?

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