Afterhrs is a new brand based out of London and Cape Town focussing on high quality mens essentials. We have just launched and need honest feedback to help improve.
Feel free to be as constructively critical as you feel is needed, whats good, bad what needs changing, what do you think of the product etc etc
Video on the Banner: While the video on the banner is visually impressive, it significantly increases the initial load time. This can potentially lead to lost sales due to slower performance.
Additional Video Below: Aside from the banner video, there’s another video further down the page, which further impacts the site speed score. Optimizing or reconsidering its placement might help.
Missing Meta Title: It seems the meta title is missing, as shown here: screenshot. Ensuring a well-optimized meta title is essential for SEO.
Overall Website Assessment: Apart from the issues mentioned, the rest of the website appears to be functional but remains at a basic level. There’s potential for further enhancements to improve the user experience and performance.
“Your website is amazing, but there are a few things missing, such as product bundles on the product page, the secure checkout icon, and reviews on the homepage.”
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I am from Mageplaza - Shopify solution expert. I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve UX/UI of the website:
1. Improve promotional banner and section on Homepage
You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers.
Additionally, featuring sections like “Best Sellers” and “On Sale”, New arrivals on the homepage can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:
You should make larger product images, show price and discount information, including color search, collection search, etc functionality to enhance search bar. This will help customers find their needs quickly, enhancing their shopping experience. Below is a reference:
Adding a dedicated review section would allow customers to share their experiences, providing valuable feedback for other potential buyers. Customer reviews not only build trust but also serve as social proof, which can significantly boost conversions. Here is a reference: