Looking for advice to get organic traffic to my Shopify store

Shopify Discussion

Topic summary

A store owner seeks proven ways to increase organic traffic to a Shopify site. The main guidance centers on foundational SEO and measured content promotion.

Key strategies suggested:

  • Ensure indexing via Google Search Console and fix technical SEO issues (e.g., speed via PageSpeed Insights).
  • Track/optimize keywords with tools like SEMrush; place keywords in titles, descriptions, and meta; avoid duplicate content.
  • Strengthen on-site content: unique product descriptions, well-structured collection pages, internal linking, and a blog targeting relevant topics.
  • Implement structured data (schema) to improve search visibility and enable rich results.
  • Build backlinks: analyze competitors’ backlinks, post on niche forums (even nofollow links can drive clicks), claim profiles (e.g., Bizapedia), and consider additional listings mentioned.
  • Keep the store fast and uncluttered; optionally use a Shopify SEO app (Yoast SEO app with a 14‑day trial was recommended).

Latest updates:

  • The store sells a Shopify app (bars/bundles like free shipping bars and countdown timers). Reddit attempts were removed by moderators.
  • Next steps include SEMrush-based backlink research and targeted niche forum outreach. The thread remains open; no specific forum list has been finalized.
Summarized with AI on December 18. AI used: gpt-5.
2

it’s really a combination of a number of things. some things to work on:

  • make sure in Google Search Console all your pages are indexed
  • technical SEO (run the site through https://pagespeed.web.dev/ and fix as much as you can
  • semrush - get the free account to track some keywords, etc.
  • make sure keywords are in the title, description, and meta description
  • make sure you don’t have duplicate content. make sure content (description, etc) are unique of other sites
  • backlinks arte important (you need other sites to link to yours)

You can play with the content (verbiage) of the pages and see if that helps. But you won’t know unless you are tracking the keywords.

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