congrats on the first sale, that’s the hardest one. single-product stores like this can actually convert really well because the whole site is focused on one thing. the key is making every element on the page reinforce why this product solves a real problem.
for a gym accessory like this, the product needs to be shown in action. on a rack, in a gym setting, someone using it mid-workout. that context sells the product way better than a studio shot. we use Prodofoto to generate those kinds of lifestyle action shots from basic product photos. for fitness gear specifically, showing the product in its natural environment is what makes people go “yeah i need that for my gym bag.”