Hello there @dalsierE I think you should start with having a “our story” section on the homepage which would talk about the background, idea behind the store, and overall vision
I would also suggest having a blog page where you can post articles and reviews of new and best selling products or just trending clothes in the market in general as a way of driving traffic towards your store.
It would also be a very good addition to link the social media pages of your store at the bottom of the homepage. It makes the store to appear more authentic and allows people to stay easily updated with new happenings.