Looking for honest feedback

Topic summary

A store owner launched teeinkable.com two months ago but has received zero conversions and is seeking feedback. The store sells custom t-shirts and apparel but lacks several fundamental e-commerce elements.

Key Issues Identified:

  • Missing essential pages: No navigation bar, About Us section, or complete homepage structure
  • Weak brand identity and positioning—store appears generic without clear differentiation
  • Insufficient product presentation: Short descriptions, limited lifestyle imagery, unclear size/color variants
  • No trust signals: Missing customer reviews, testimonials, return policy, or social proof
  • Homepage lacks critical sections like value proposition, best sellers, and footer with contact information

Primary Recommendations:

  • Build complete homepage with navigation, value proposition, featured products, testimonials, and footer
  • Strengthen SEO through optimized title tags and meta descriptions to drive organic traffic (target 1000+ monthly visitors)
  • Add customer review system and social proof elements
  • Implement cart abandonment recovery via email reminders
  • Create promotional urgency through discounts, limited-time offers, or first-purchase incentives
  • Develop brand story and clear unique selling proposition
  • Optimize mobile experience and add lifestyle product photography
  • Link social media profiles and consider influencer collaborations or giveaways

Multiple respondents emphasized that without professional branding and trust-building elements, visitors question legitimacy regardless of product quality. The discussion remains open with no resolution yet.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

Hello there @dalsierE I think you should start with having a “our story” section on the homepage which would talk about the background, idea behind the store, and overall vision

I would also suggest having a blog page where you can post articles and reviews of new and best selling products or just trending clothes in the market in general as a way of driving traffic towards your store.

It would also be a very good addition to link the social media pages of your store at the bottom of the homepage. It makes the store to appear more authentic and allows people to stay easily updated with new happenings.