For the checkout, I use Shopify, but the frontend is my own custom website, which I’ve had for over 3 years (I only started selling my product a couple of months ago).
I get lots of organic search engine traffic to the tools that I have built, specifically “/grip-calculator” and “/grip-strength-norms”, and some of my blog posts.
However, most visitors do not visit my product page and even fewer convert to customers.
Hey @Coach-Bernard. Thank you for the feedback. I really appreciate it.
Under Visuals you mentioned “Add lifestyle + scale + video”.
I’m sorry if this is a beginner question but can you provide more context about what is meant by “scale”? I want to know I fully understand your feedback. Thanks!
You have one single, very specific product, in a very specific niche, and the price is out of reach for the vast majority of internet browsing.
Your grip strength tester sounds great. Looks fantastic. But I’m not about to spend 400 on one. It would be a great product to bring to a body building expo, or a trade show. If I were in your shoes, I would focus on real world, physical contact for sales.
One thing that stood out is that the product page doesn’t immediately clarify who the product is for. When they reach the product experience, it’s not instantly obvious which buyer should feel “this is made for me” (athletes, PT/rehab, clinics, etc.).
A simple fix I’d suggest is to add a one-liner under the main headline (e.g., “Built for athletes, rehab clinics, and physical therapists”) and perhaps even 3 quick icon cards (“Athletes”, “PT/Rehab”, “Clinics”) that anchor-jump to tailored benefit sections.
Hi @UserSimulations. Thanks for letting me know about your impressions. I think you’re right, the website needs to do a better job of letting people know who this is for. Both using text and with better lifestyle visuals.
You could think about adding an interactive element to your product pages, like a 3D viewer.
That way, customers can zoom in, rotate the product, and really check out all the details from every angle instead of just looking at static images.
This kind of experience is budget-friendly, easy to set up, and lightweight. It’s also known to help boost conversions and increase sales because customers feel more confident about what they’re buying.
Plus, people tend to spend more time on the page when they can actually interact with the product.
Definitely something to consider if you want to stand out as more tech-forward and innovative.
hey @user1385 you did a great job but you can do make more attractive store
i think it is your first time to design or develop a store so feel free if you have any question about it
There’s a mismatch between your content and your product. Your Grip Norms and Calculator attract people wondering ‘how healthy am I?’ — the same people who buy Fitbits. Your product is a precision tool for professional athletes. Those are two completely different buyers, and one will never convert to the other.
That’s not the main issue. The product positioning is actually solid for professionals. The problem is simpler: your Grip Norms and Calculator pages attract people who aren’t professionals yet. They’re curious about health, not shopping for precision tools. At €399, this is a professional investment.
On your website you mention wanting ‘high-fidelity diagnostics in every gym bag.’ Start with the gym first. They are your professionals. Sell your testers to facilities, let them be your ambassadors. Once regular gym-goers see pros using it, selling the personal unit becomes much easier.
