After 11 years of selling online, I finally made the leap from Square and Squarespace to Shopify and it’s been a game-changer.
Since switching, I’ve started expanding my reach beyond my main store, the traffic has exploded more than I’ve ever seen in all my years of running this business. It’s exciting to see that kind of growth, but I’m still trying to figure out how to turn that traffic into consistent conversions. I’ve had a few sales come through, but I can tell there’s something I’m missing.
Looking for store feedback with the goal of creating more conversions.
My Store Front
Your store is missing a logo and a favicon.
Add more information on the Contact Us page
On the product page, please increase the price font size and make it bold.
Hi @Grace_Jentsch
Store Feedback (Conversion Focus):
- First, your store currently doesn’t have a proper logo, which affects brand identity and trust
- There is no FAQ section on the homepage, which is important for both SEO and customer clarity
- CTA buttons are weak or missing in key areas, making it harder for users to take action
- The homepage is missing featured products and best-selling collections, which are important for conversions
- Multiple H1 tags are being used, which is a major SEO issue
SEO Structure Issues:
- Multiple H1 tags (should only be one)
- Poor heading hierarchy (H1 → H2 → H3 not properly structured)
- Duplicate headings like “Account”
- Some sections use incorrect heading levels
Fix:
- Use only one H1 (main headline)
- Structure properly:
- H1 → Main title
- H2 → Sections
- H3 → Sub-sections
Conversion Improvements:
- Add clear CTA buttons (Shop Now, Explore Collection, etc.)
- Add featured products / best sellers section
- Add trust elements (reviews, guarantees, shipping info)
- Improve product visibility above the fold
Best regards,
Devcoder 
Hi @Grace_Jentsch
11 years of selling experience is actually your biggest asset here and Shopify should absolutely be helping you leverage that better than Square or Squarespace ever could. The traffic growth you’re seeing is real, the gap between that and conversions is where we need to dig in.
Product page SEO is the low hanging fruit you should tackle first. With a catalogue this wide, ranging from passport covers and luggage tags to scarves, windbreakers and journals, there’s a massive opportunity to capture search traffic from people actively looking for travel gifts and accessories.
Right now that traffic is probably finding you by accident rather than by intent. Fix your product titles and descriptions to speak directly to what someone would actually type into Google and you’ll start seeing much more qualified visitors landing on specific product pages.
The cart is where the real conversion opportunity lives though. You have a slider cart already which is great, but you’re not using it to do any of the heavy lifting. The combinations available in your catalogue are genuinely excellent for cross-selling. Someone adding a passport cover should immediately see the matching luggage tag or journal in the cart.
Someone grabbing a tote bag should see the accessory pouch that goes with it. These are natural pairings that practically sell themselves if you put them in front of people at the right moment, which is exactly when they’ve just added something and their buying intent is at its peak.
A free shipping or discount progress bar inside that cart would also work really well for a store at your price points. Most of your products sit between $4.95 and $50, which means customers are often just one small item away from a threshold. A sticker at $4.95 or a magnet at $6.95 is an incredibly easy add-on when someone sees they’re that close.
Don’t piece all of this together with separate apps though. It costs more than it needs to and slows your store down. Something like iCart handles the progress bar, cross-sells and upsells inside the cart all in one place without the bloat.
@Grace_Jentsch ,
First of all congrats on the switch to Shopify the fact that you are seeing a big jump in traffic is a really positive sign. It means something is working now its just about converting that into sales.
I had a look at your store, and honestly its not bad at all it just feels like its missing a bit of clarity and trust which are usually the biggest reasons people dont buy.
One thing I noticed is that when you land on the site its not immediately clear what makes your brand different or why someone should choose you. A simple strong message at the top explaining who your products are for and what makes them special could really help.
Also your product pages could do a bit more selling. Right now they show the product but adding things like benefits fit details and a bit of storytelling can make a big difference especially for fashion.
Another important piece is trust signals. Since its a newer store adding reviews clear shipping/return info and maybe some real photos or customer content can help people feel more confident buying.
Overall you are actually in a good position traffic is coming in so now its just about improving the experience and building trust. With a few tweaks you should start seeing better conversions.
Wishing you lots of success you are definitely on the right track.
Hi @Grace_Jentsch The first thing that caught my eye when I visited your Shopify store was the vibrant, eye-catching imagery and the high artistic value of your products.
However, there are a few areas where I believe the store could be improved:
- The font size in several areas of the homepage is too small. I didn’t notice the text until I looked closely, specifically the “Bags” and “Clothing” labels below the “Featured” section, the “Shop Now” CTA, and the main navigation bar.
- Contact page feels a bit basic. It currently lacks information regarding customer data security, which is important for building trust when users provide their personal details.
- The “Catalog” page doesn’t categorize products, making it difficult for customers to filter or sort through your inventory.
- The “Terms and Policies” section is tucked away and quite small, making it difficult to click for both desktop and mobile users.
- Your store are currently missing a logo, favicon, SEO title, and SEO description in several places. Adding these will significantly help with brand identity and search rankings.
That’s all for now, I hope this helps! 
11 years of selling experience is a massive advantage most people on here don’t have, so the product knowledge and customer understanding are already there. the traffic explosion from Shopify’s SEO and ecosystem is real, but converting that traffic is a different game than what you’re used to on Square/Squarespace.
one thing that often gets overlooked in platform migrations is product imagery. what worked on Squarespace might not convert the same way on Shopify because the layout and browsing behavior are different. we use Prodofoto in our store to quickly generate consistent studio and lifestyle shots across the whole catalog. for someone with your volume of products, having that visual consistency is what makes browsers feel like they’re shopping a professional brand vs just scrolling through listings.
Hey @Grace_Jentsch
This is Muhammed from Growth Suite.
First of all, congratulations on making the leap from Square and Squarespace to Shopify! Your store looks great. You know there are always room for improvement.
When I checked your store, I noticed a few things that could use some attention.
- Shipping and Returns: I couldn’t find any information about your shipping and returns policy on product pages. Most of the time, customers want to know how long it takes to get their order and what happens if they need to return something. It can be good idea to add this information to your product pages briefly. No need for complex explanations.
- Showing Variants: Product variants looks like a button on the product page and you show variants even when there is only one variant. If I were you, wouldn’t show variants when there is only one variant and show them not like a button. I believe you can fix it with Sidekick.
- Cart Drawer: When I add a product to the cart, the cart drawer doesn’t open. This is especially important for mobile users. It’s hard to reach the cart icon on mobile also people might think “add to cart” button didn’t worked. Just make sure when someone adds a product to the cart, the cart drawer opens.
- Product or Store Reviews: There are no reviews on product pages or homepage. Reviews are important for building trust and making sure your store alive. You can start with Judge review app. It’s free and easy to set up.
- Homepage and Products: During customer journey, most of the time they click on the logo and land on the homepage. It’s important to show best products on the homepage, so customers can get to product pages easily. In your homepage, I can’t find featured products…
- Shopify Inbox: Shopify offers a free live chat app called Shopify Inbox. It’s a great way to help customers who have questions or need support. You can set it up on your store in a few minutes.
- Logo: This is personal preference
If I were you, I would design a logo and use it on the store.
Wish you best of luck!
Hi @Grace_Jentsch,
The others have covered the right conversion priorities well. The cart cross-selling point is especially worth acting on for a catalogue like yours.
One angle that has not come up: travel accessories and lifestyle gifts are one of the strongest categories for AI-driven discovery right now. When someone types “best travel gifts for a frequent flyer” or “what to pack for a long-haul flight” into ChatGPT or Perplexity, the AI surfaces specific product recommendations from stores whose descriptions actually answer those questions in detail.
The problem is that most travel accessory stores describe products generically. “Great for travel” or “perfect gift idea” tells an AI nothing. A passport cover description that says “RFID-blocking leather passport cover, fits standard US passports with boarding pass pocket, popular gift for new passport holders and frequent travelers to Europe” is the kind of specificity that gets picked up in AI gift recommendation answers.
Your 11 years of selling experience is a genuine competitive edge here that most Shopify stores cannot match. You know which products people buy together, which ones make the best gifts, and what questions customers ask before they purchase. That institutional knowledge, written into your product descriptions in plain language, is exactly what turns a product page into something an AI will recommend.
rutvik_shop is right about the cart cross-sells. The natural pairings you have (passport cover plus luggage tag, journal plus pen) are the same pairings people ask AI about when they are building a travel gift set. If your product pages mention those pairings and your cart promotes them together, you are covering both the human buyer and the AI discovery layer at the same time.
Regards, Rahul
Eleven years of selling experience and a traffic surge that isn’t converting usually means the trust signals didn’t make the move with the platform switch. Worth rebuilding reviews, a real favicon, and one clear CTA before assuming it’s a marketing problem.
