Looking to add product recommendation In Shopify order confirmation email

Shopify Discussion

Topic summary

A merchant wants to add product recommendations to Shopify’s order confirmation emails.

Multiple solutions are available:

Native Shopify approach:

  • Not natively supported without custom coding directly into the confirmation email template
  • A feature request will be submitted to Shopify

Third-party app solutions:

  • Email marketing apps like Privy or Klaviyo can take over email functionality and enable product recommendations (Privy recommended for beginners)
  • PureClarity offers embeddable recommendation widgets for emails plus site-wide personalization features (starting at $99/month, which one commenter found expensive)
  • Orderly Emails provides product recommendation capabilities in transactional emails

The discussion remains open with various options presented but no final decision made by the original poster.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
3

Hi, @noorul1208 .

Greetings, and thanks for posting to the forums!

This is a great marketing strategy to retarget your customers! Currently, there is no simple way to do this natively in Shopify without coding this directly into the confirmation email template. That being said, I will absolutely submit this as a feature request on your behalf. I can only imagine how many merchants this would help!

That being said, you can set this up by using an email app such as Privy, or Klaviyo. These apps essentially take over your store’s email functionality. You can set them up to send your order confirmation emails, marketing materials, discounts and more. They are extremely easy to use, and let you build out amazing branded emails.

If you are a beginner in the ecommerce space, I would recommend Privy over Klaviyo as it is more user friendly. Additionally, it also lets you create some amazing pop ups for your store!

In the meantime, I would love to learn more about your store to see what other support I can provide. Feel free to provide your domain so I can take a peek!