A store owner running an online shop for six months seeks expert help in marketing and sales after experiencing no sales despite building a website and creating social media accounts on Facebook and Instagram.
Key Recommendations Provided:
Review shipping times, particularly noting longer delivery to Europe versus USA
Optimize product variant ordering in dropdown menus
Clarify whether the business model is dropshipping
Consider email marketing solutions using AI tools
Core Issue Identified:
An experienced former ad agency executive points out the fundamental problem: the website lacks a clear consumer benefit and value proposition. The advice emphasizes defining the target customer niche and articulating why they need the product before investing in marketing services.
Current Status:
Multiple service providers have offered assistance, with ongoing discussions about marketing channels and website improvements. The conversation remains open as the owner evaluates next steps.
Summarized with AI on October 29.
AI used: claude-sonnet-4-5-20250929.
I´m searching for experts in areas like marketing and sales. I´m running my online store for about half a year but so far i don´t have quite the sales i want (or any to be honest). In my point of view i think i reached my own limit in building the store and creating awesome products as well creating social media acc. on Facebook and Instagramm for organic traffic.
Right now i´m not sure what i can do to increase sales on my own, because my knowleagde on all the areas are rather limited.
So if some of you can recommand some trustworthy experts it would be great.
If you perhabs have any ideas to improve some areas like my shop or my sozial media (Insta and Facebook) i would really appreciate it.
Do you use email marketing at all? We work on SmartSend and are looking to connect with customers who need a way to use AI to send marketing emails. Are you open for a discussion?
I’m a former ad agency executive turned e-commerce owner. I’m happy to give you a little free advice based on my 20 years of industry experience. There is one really basic thing that you need to do before you even consider hiring someone or you’ll simply be wasting a ton of money (take it from a former agency owner, they’re all happy to take your money). The biggest issue with your site is simply that you are not presenting a clear consumer benefit. Simply put when I go to the site I don’t clearly understand what exactly you are selling and why I should want it. My advice to you is to start with the question what is the need that my product is filling and who has that need. You need to be crystal clear about who your ideal customer is and why they need your product. Hint: your ideal customer isn’t “everyone” and the narrower the niche the easier it is to target and market to.