Hi,
I have launched my store few months back and still working on SEO and store optimisation, your feedback and suggestion will be highly appreciated as this is learning curve for me.
here is the link of store: www.advertfoxstudio.com
Topic summary
A store owner seeks feedback on SEO and optimization for their recently launched e-commerce site (advertfoxstudio.com), which appears to sell design-related products like posters and digital downloads.
Key recommendations provided:
Design & UX improvements:
- Add clear value proposition and call-to-action buttons on homepage
- Organize navigation into distinct product categories
- Enhance product pages with detailed descriptions and high-quality mockups
- Include trust signals like reviews and secure payment icons
SEO-specific suggestions:
- Shorten meta descriptions to 100-200 characters for better search result display
- Optimize store name in search results to show brand name instead of URL
- Fix structured data issues preventing review stars from displaying properly in Google (verify in Search Console)
- Add descriptive ALT text to product images with relevant keywords
- Improve page speed through image compression
Content strategy:
- Multiple respondents strongly recommend starting a blog with regular posts (2-3 times monthly) on design trends, printable art, or decor tips to drive organic traffic
- Consider using advanced blog apps beyond Shopify’s basic built-in option
- Use SEO monitoring tools to track performance improvements
The discussion remains open with ongoing guidance being offered.
Congrats on launching your store! You’re already on the right path by focusing on SEO and optimization early on many overlook that.
I had a look at www.advertfoxstudio.com, and here are a few suggestions that could help improve both your user experience and SEO:
Store Design & UX Suggestions:
- Homepage First Impression:
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Consider adding a clear headline or value proposition near the top—something that tells visitors what you offer and why it matters in 3–5 seconds.
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A strong banner image is good, but pairing it with a call-to-action button (“Shop Now” / “Explore Designs”) will guide the customer.1. Navigation:
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Your navigation could benefit from more organized product categories (e.g., Posters, Digital Downloads, Custom Designs) to make browsing smoother.1. Product Page Optimization:
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Add detailed descriptions—include use cases, who it’s for, and even design inspiration.
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Use high-quality mockups to help buyers visualize your products in real settings (rooms, desks, etc.).
SEO & Conversion Improvements:
- Meta Titles & Descriptions:
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Many of your pages may still use generic or auto-generated meta tags. You’ll want to manually write compelling meta titles and descriptions for your homepage and top products.1. Image ALT Text:
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Make sure your product images include descriptive ALT text with relevant keywords (e.g., “minimalist motivational poster for office”).1. Blog Content:
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Consider starting a simple blog about design trends, printable art, or decor tips. It’s a great way to build SEO and trust.1. Speed Optimization:
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Run a quick check on PageSpeed Insights (https://pagespeed.web.dev/). Compressing images and removing unused scripts can help reduce load times—critical for keeping bounce rates low.
Final Tips:
- Add trust signals: Reviews, customer testimonials, and secure payment icons can go a long way.
- If you offer custom work, highlight it with a dedicated page or CTA for custom orders.
- Use Shopify’s Search & Discovery app to optimize on-site filters and improve browsing.
You’re definitely on the right track just keep testing and learning as you go. If you ever need help with store audits, SEO setup, or app recommendations, feel free to reach out.
All the best,
Gideon GiftTech
@Advertfox You can optimize store content from the view of SEO with these suggestions I collect below for your reference:
- Mind the length of meta description. I notice the meta description on your homepage is quite long, which will make your search results not display completely. Try to shorten the length within 100–200 characters and it will have a better view.
- It is happy to know the store favicon is showing properly in search results, but you can do better by optimizing the store name from URL to the brand name, which can let visitors know your store immediately and increase brand awareness also in some ways.
- You even inserted Structured Data to display review stars and star ratings in search results, which is awesome to know because it will make customers have more trust on your web pages. However, these reviews seem like not be verified by Google properly, maybe you can check the detection result in Google Search Console and do the best to solve the issues concerning structured data element. After inserting the review content in a better way, this notification will be disappeared after indexing again by Google.
Also, I want to recommend you using one tool which can monitor the store SEO performance, and it is up to you if needed or not. You can double-check and seek the best ways to strengthen your website status. Thank you!
Hi there @Advertfox To help with your SEO, I strongly suggest that you set up a blog for the store and post there regularly enough (maybe like twice or thrice a month for starters) on relevant subjects relating to your products and this could greatly affect your SEO positively.
Hello @Advertfox
I suggest you work on your meta description, by shorten your title and description to give more clarity and also work on shop blog. I noticed there is still a lot to be done on your shop. I’m also store owner wish you best of luck.
You can reply if you need any help or guidance. Thanks
I would personally add blog to your store to become more visible in search engines. Blog drives organic traffic to your store when you consistently publish keyword-rich content that is interesting for your audience. In a while, it will build trust with both customers and search engines and improve your SEO ranking. Shopify’s build-in blog is quite basic, therefore consider using third-party blog apps with advanced SEO settings, such as Magefan Blog app.