We migrated from Magento to Shopify just over three months ago and have noticed a decline in UK organic traffic. Is this typical after a migration, and what key checks should we prioritise to recover UK rankings?
Hi @karina_tabo
I might be able to offer you some insights on this
A traffic drop lasting over three months is not normal; it indicates a technical failure to pass your old site’s authority to the new one. Since the drop is specific to the UK, the root cause is almost certainly broken 301 Redirects or incorrect International Targeting settings.
First, verify that your old Magento URLs redirect to the exact corresponding Shopify product pages. If those old links now hit a “404 Not Found” or simply dump users onto the homepage, you have severed the SEO history those pages built up over years
Second, check Settings > Markets to ensure the UK is configured as a primary market and that your site is generating the correct hreflang="en-gb" tags.
Hope this helps!
Thanks, that’s really helpful. We’ll double-check our 301 redirects from Magento and review our UK market and hreflang settings. Appreciate you pointing us in the right direction.