Lots of traffic but no “Add to Cart” or “Checkout”

Put “Secured and trusted checkout with” in your footer. Other significant observations for store optimization are as follows:

  1. Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
  2. Make sure your social media pages open at the new tab instead of the same tab. This will ensure your customers stay on your website while looking at your social presence.
  3. Incentivise customers with irresistible offers that boost your checkout rate by 25%+.
  4. You can add Sitemap on the site footer, again these also help in building search engine content.

I hope you find these suggestions helpful in enhancing your store’s performance and providing an improved experience for your customers.

Best
Neha - Shopify Partner