Lots of traffic but no sale, no add to cart

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Topic summary

A store owner is experiencing high traffic (500-1,500 daily visitors, primarily from USA, Germany, France, Ireland) but zero sales or cart additions despite targeted traffic. The discussion remains open with no resolution yet.

Key Issues Identified:

  • No add-to-cart activity despite significant visitor numbers
  • Store recently launched, suggesting lack of brand trust
  • Potential targeting or conversion optimization problems

Community Recommendations:

Store Optimization:

  • Improve menu bar visibility and separation from header images
  • Add product reviews and customer testimonials
  • Include clear CTAs (“Add to cart”, “Buy now”, “View more”)
  • Enhance product descriptions and enable image zoom
  • Add FAQ section and social media links in footer

Marketing Strategies:

  • Verify traffic sources through analytics to ensure relevance
  • Consider Facebook/Google ads with proper targeting
  • Implement affiliate marketing programs for performance-based promotion
  • Offer first-purchase discounts or limited-time promotions
  • Build social media presence and engage actively

Technical Improvements:

  • Optimize SEO and product titles/URLs for search visibility
  • Add filtering and sorting options on collection pages
  • Ensure Google indexing of product pages
  • Use tools like LuckyOrange to monitor user behavior

Another member reports similar issues despite running 5 ads and receiving 200 daily visits, suggesting this may be a common challenge for new stores.

Summarized with AI on November 10. AI used: claude-sonnet-4-5-20250929.
4

Hi @cmkruger ,

there might be more factors, why you’re having traffic but no sales. Here are some steps I would do:

  • Go to your analytics. Check the source and medium to see how visitors are coming to your site. Are these visitors relevant to your store? If using GA, you can also check the age, location, devices, and else…
  • Are you running any paid ads? Facebook or Google? If yes, make sure the targeting is relevant to your store. The results (purchases vs visitors) depends on what kind of objective (FB ads you’re using).
  • You mentioned that you’ve just launched the store. So I assume that it’s not that long on the market – it always takes some time before you get relevant visitors and sales. I would remake your about page – add a picture of you, write more personal things about you, make the text a little bit bigger, add some pictures –> people don’t know the brand so they need to create a kind of “relationship” before they make a purchase.
  • How about your social media? Are you active on them?
  • Add the blog page in the navbar so that visitors can read the blog posts and get some tips and more information about the store.
  • How about adding a special discount for the first purchase?

I will be happy to discuss your store further, just let me know!