Dear @GinnyMu
First thing first, I think it’s important to clarify that Google ads or any ad platforms deliver ads according to the conditions you choose and how your target audience engages with your ads.
This means that Google ads need sufficient data to understand how to display your ad effectively. This period, during which the algorithm learns and adapts, is known as the algorithmic learning period. So, Google may be still learning your ad campaign and target audience.
In the meantime, you should closely monitor and constantly optimize your ads. Here are some ideas:
- Conduct comprehensive keyword research to identify relevant and high-intent keywords related to your products (herbal tea). Use a mix of broad match, phrase match, and exact match keywords to target different segments of your audience. Also, try using negative keywords to prevent your ads from appearing in irrelevant search queries.
- Structure your ad groups based on themes like tea flavors, health benefits, or customer demographics. This allows you to create highly relevant ads and landing pages for each group.
- Experiment with different bidding strategies based on your campaign goals
- Optimize your ad landing pages (I’ll talk a bit about your landing page below)
Another possible reason for your low conversion is that your product pages aren’t trustworthy enough. You have one or two text-based reviews on some of your product pages. But this isn’t enough to build trust with your customers.
It seems that you are using Judge.me, right? Then, try their review templates with images and their AliExpress Review Importer to import more reviews to your store.
And lastly, consider offering your customers some sweet incentives like first time discount, free shipping, free gifts, etc. if applicable.
I hope that this helps!