How do you suggest Shopify sellers find the ideal marketing budget for their products? Especially for companies which have a low AOV on their products, where CPC marketing may not have a significant ROI.
Topic summary
A Shopify seller is seeking advice on determining an appropriate marketing budget for low average order value (AOV) products. The main concern is that cost-per-click (CPC) advertising may not deliver sufficient return on investment when product prices are low, making traditional paid marketing channels potentially unprofitable. This question remains unanswered, with no responses or solutions provided yet.