For stores spending under €100/day on Google Ads, what structure works best today: fewer campaigns with more data, or more segmented campaigns?
Hello YellowSpark thank you for your question, my name is Emmanuel from FeedArmy, and I will be answering your questions today.
What works best is to have just 1 campaign, and focus only on your top sellers first. The more data you split in different campaigns, the harder it is for the campaign to function. Especially when using performance max.
If you want to segment, that is great, but do that in 1 single pmax campaign, and create asset groups.
But even that, you might find it’s a waste of time, check your channel performance to see if adding assets is working in your benefit.
For example if you see lots of demand gen ads traffic and no sales, then no point adding assets, and best to create an asset group with any asset details, so that it focuses only on shopping and search.