We are a Daddy & Daughter baking company online. What are some specific recommendations you have to boost online sales? In particular, we would also like to be aware of the “low hanging fruit” resources (i.e free Google Ads below a threshold, low cost advertising opportunities on Google, IG and FB)
Topic summary
A father-daughter online baking company is seeking strategies to increase sales, specifically looking for cost-effective or free advertising options on Google, Instagram, and Facebook.
Recommended Actions:
- First priority: Optimize product listings by adding all required and recommended attributes in Google Merchant Center (reference link provided)
- Set up an advanced standard shopping campaign to enable bidding based on search term intent
- A tutorial video was shared to guide implementation
The discussion remains open with one initial response providing technical guidance focused on Google Shopping optimization rather than the broader multi-platform approach requested.
Hello CookieYay, thank you for your question.
The first important step is to improve and add all required and recommended attributes. Have a look at the full list here: https://support.google.com/merchants/answer/7052112
Then for low hanging fruit, setup an advanced standard shopping campaign. This will allow you to bid based on the intent of your search terms. Here is a great video: https://www.youtube.com/watch?v=CiRIDzRrHno