Low product fragment count and doubts

Topic summary

Issue: Only 54 products are showing “product fragments” (product rich results/snippets in Google Search Console) out of thousands, with fluctuating counts. The poster isn’t sure why and asks if Google ranking/authority could influence this.

Context: All products have descriptions, images, and EANs. Shopify theme is Trade 15.0 (previously Spotlight 13.0). A screenshot is attached for reference.

Recent updates affecting metrics (reporting-only changes):

  • June 4: Merchant listings rich report now counts both image and web impressions, causing an apparent rise in impressions without real traffic increase.
  • May 15–27: Logging error inflated clicks and impressions for Product snippets and their report overlays; not a real performance change.

Status: The spikes are explained by Google’s reporting/logging notices. However, the core problem—why the overall number of products with rich results remains low—remains unresolved. No confirmed cause or solution identified; question about SERP position/authority impact is open.

Summarized with AI on December 25. AI used: gpt-5.

Hello dear shopifyers, as shown on screenshot, from thousands of products only 54 are working with fragments. Dont know why fluctuates as there was a few days with a lot more. All products contain info, description, images, eans etc. Im ignorant in how serps and fragments work. Has positioning on google or authority relevance on this? Thank you! Current theme is Trade 15.0, and last one was spotlight 13.0.

pd; i just saw notes on those spikes:

2024### June 4#### Impressions overlay in the Merchant listings rich report

You’ll see an increase in the number of impressions in the Merchant listings rich report. This is because Search Console is counting both image and web impressions for the Merchant listings rich report starting June 4. This is a just reporting change, not an actual increase in traffic.

May 15 - 27 (Product snippets)

A logging error affected Search Console reporting on product snippets from May 15, 2024 until May 27, 2024. As a result, you may notice an increase in clicks and impressions during this period for the Product snippet search appearance type in the performance report and impressions overlay in the product snippet rich result report. This is just a logging issue, not an actual change in clicks or impressions.

wich explain the boost on fragments that days.

But still dont know why the low fragments count.