Low traffic and Sales on my website

[TheHouseofAura]

Hello all, I started a new website about a month ago at www.thehouseofaura.com. I need honest feedback on why am i not getting any traffic to my store or sales for that matter. Any feedback will be much appreciated.

[DaisyVo]

Hi @TheHouseofAura ,

To address SEO challenges, I recommend using the AVADA SEO Suite , a comprehensive tool designed to optimize Shopify stores. Here’s how it can benefit your website:

• Image Optimization: Compresses images without compromising quality, enhancing site speed.

• Meta Tag Management: Automates the creation and optimization of meta titles and descriptions, improving search engine rankings.

• Structured Data Implementation: Adds JSON-LD structured data, facilitating rich snippets in search results.

• SEO Audits: Provides detailed audits to identify and rectify SEO issues.

• Keyword Analysis: Offers insights into relevant keywords, aiding in content optimization

- Our app offers a free trial for Pro and Enterprise plans. You can check it out as our app provides a free trial for Pro and Enterprise plans. https://apps.shopify.com/avada-seo-suite?utm_source=Shopify_Community&utm_medium=Daisy

If you have any questions or need assistance with installation and setup, please feel free to contact us. We’re happy to help!

Best regards,
DaisyVo

[Upsellise]

Hi,

Others have already highlighted the key areas for improvement, so I’ll just add a few more suggestions that could help boost your store’s performance:

• Add a Favicon: A simple addition that makes your store look more professional and trustworthy.
• Enhance Your Homepage: Right now, it feels a bit empty. Add collection sections and product widgets using Searchanise Upsell & Marketing to display Featured Products, Bestsellers, or New Arrivals and make the page more engaging.
• Build Social Proof: If you’ve sold on Etsy or Amazon before, consider importing those reviews to your current store to build trust and credibility.
• Create Urgency with FOMO: Use the Visitors Counter: Boost Trust app to show how many people are currently viewing a product. This can help create a sense of urgency and increase conversions.
• Analyze Visitor Behavior:
  • Google Analytics 4 – Understand your traffic sources and identify where users are dropping off.
  • Hotjar – Use heatmaps and session recordings to spot usability issues and optimize the user journey.

Hope this helps!

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

Since you’re not seeing traffic or sales yet, here are a few key areas to focus on:

1. Visibility and Marketing: Driving traffic takes consistent outreach. Start by promoting your brand on social media where your target audience spends time, and consider building an email list to stay connected. Also, running dynamic ads on platforms like Facebook and Instagram can help reach potential customers who’ve shown interest in similar products, especially if you’re retargeting visitors who’ve already seen your site.

2. Know Your Audience: Think deeply about who your ideal customer is and tailor your messaging to them. What problems are you solving for them? Are you showing up in the places they already look for inspiration or shop online? Creating content that speaks directly to their interests can make a real impact.

3. Retargeting Campaigns: Once you start attracting visitors, converting them into customers becomes the next challenge. Retargeting campaigns are especially effective in this case since they allow you to reach people who have already visited your website but didn’t make a purchase, keeping your brand top-of-mind as they browse other sites or social media. Retargeting also delivers a better return on ad spend (ROAS) compared to traditional advertising because it focuses your marketing budget on people who have already shown interest in your products. This precision means you’re more likely to see sales from your efforts, rather than spending on broad audiences who may not be ready to buy.

To make it easier to launch effective retargeting campaigns, you can consider our Ako Marketing app. It integrates seamlessly with Shopify and offers tools for both retargeting and loyalty programs, allowing you to automate personalized ads across Google, Facebook, and Instagram, and reward repeat customers with points or exclusive offers. This all-in-one approach can streamline your marketing efforts, convert more visitors into buyers, and set your store up for long-term growth.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

[rutvik_shop]

Hey @TheHouseofAura

1. Homepage Clarity
Your homepage doesn’t immediately tell visitors what your store offers. Consider using a bold hero image or banner that highlights your unique products or brand message. Also, make sure there’s a clear call to action (like “Shop Now”) to guide users towards making a purchase.

2. Product Pages
Your product pages could use more detailed descriptions. Guide customers understand the benefits and features of each product. Also, high-quality, multiple-angle product images go a long way in building trust and showing off your items. Don’t forget about customer reviews—these supports build confidence in your products.

3. Trust & Credibility
Consider adding trust signals like free shipping, easy returns, and secure checkout badges to make customers feel more comfortable. These are small additions that can really improve conversion rates.

4. Mobile Optimization
A lot of users will visit your site on mobile, so make sure it’s fully responsive and that the experience feels smooth. Right now, some areas seem a bit cluttered on smaller screens..

5. SEO & Content Strategy
If you’re not already, try optimizing your product pages with relevant keywords. This will guide search engines find your store and drive organic traffic. Adding a blog to your site could also be a great way to attract customers by sharing tips, stories, or product updates.

6. Social Media & Marketing
You should get your social media presence in gear—Instagram, Facebook, and Pinterest are great platforms for your products. Posting engaging content, behind-the-scenes peeks, and product highlights can guide drive traffic to your store.

7. Checkout Flow
Make sure your checkout process is simple and easy. Use apps like iCart Cart Drawer Cart Upsell to enhance your cart experience by offering upsells, cross-sells, and promoting products that complement what the customer is buying. This can increase average order value (AOV) and reduce cart abandonment.

Additionally, iCart can display smart upsell offers directly in the cart, increasing conversions to more without disrupting the user journey. Offering special promotions or discounts through iCart’s upsell feature can further incentivize purchases.

Final Thought
It’s all about creating an engaging, trustworthy experience for your customers. Focus on refining product pages, boosting social media, and working on SEO—those will be your key areas to see growth. The addition of iCart will assist improve your cart and checkout process, driving more sales from the traffic you’re already getting.

Feel free to reach out if you want more specific tips on any of these areas!

[Jenny6]

Sharing one feedback here for your reference @TheHouseofAura

When I search your website in Google, most of your page meta descriptions cannot be fully displayed. It makes me feel hard to know what you sell in detail and maybe some users will think in the same way here. Suggest you here shorten the length of meta description like within 150 characters and it will be helpful for your traffic and further sales meanwhile. Thank you!