Major Problem with New Reports / Analytics

Topic summary

Shopify merchants are experiencing significant disruptions following a rollout of new reporting and analytics features. The updated system has replaced previous reports, leaving many businesses unable to access critical data they rely on daily.

Key Issues Reported:

  • Essential reports have been removed or altered (e.g., “Customers Over Time” now lacks customer names)
  • Missing or incomplete historical data, particularly for vendors no longer active
  • Sales figures appearing inaccurate or incomplete in vendor reports
  • Basic data queries (product sold, date, amount for online/in-store) now require complex workarounds

Merchant Concerns:

  • The new interface is described as overcomplicated and not designed with actual merchant workflows in mind
  • Small business owners who built Excel-based processes around old reports are considering switching platforms
  • Comparisons drawn to previous problematic POS system changes

Partial Solutions Emerging:

  • Changing dimensions to “Vendors at Time of Sale” and “Product Title at Time of Sale” resolves some historical data issues
  • Old reports remain accessible via direct URL: https://admin.shopify.com/store/YOURSHOPNAME/reports/
  • Some users finding the new system customizable once they invest time learning it

The discussion remains active with merchants sharing workarounds while expressing frustration about inadequate testing before deployment.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

The new reporting is terrible. it’s overcomplicated and unnecessary - I feel like whoever designs this is not a merchant. We don’t need the automatic charts or historical comparisons that cloud the data; those should be add-ons that users can seek out if they need it. I just want a simple list of best sellers 95% of the time I am checking within shopify for reports.

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