Managing Different Product Focuses in One International Webshop

Topic summary

Issue: One-domain international webshop plans different product focus for France vs. the Netherlands starting Q4, but wants to keep a single store to minimize management and costs.

Key questions:

  • Can the mega menu differ by country within one store?
  • Can product sorting on collection pages vary per country?
  • Are country-specific homepage banners possible?
  • Overall, can one webshop support two markets with distinct subbrand focuses?

Latest update:

  • A reply confirms it is possible on the Shopify Plus plan to show different sections and collections by region.

Status and gaps:

  • No implementation details provided (e.g., how to set up regional menus, sorting, or banners).
  • No confirmation about feasibility on non–Shopify Plus plans.
  • No discussion of technical SEO or app requirements.

Outcome: Partially answered; feasibility affirmed for Shopify Plus, but specifics and non-Plus options remain open.

Summarized with AI on December 24. AI used: gpt-5.

Hi everyone!

We have an international webshop on one domain, which has been working well for us so far. However, from Q4 we will have a different product focus in France compared to our main market, the Netherlands. I would like to keep one webshop to minimize management and costs, but I’m afraid it might not be possible.

Is it possible to have a different mega menu per country within one store? Or somehow have different product sorting on a collection page? And what are the options for a customized homepage banner per country? In other words, I am looking for possibilities to keep one webshop for two markets with their own product (subbrand) focus. Would that be possible, technically speaking?

Thank you in advance for your help!

Hello @Esther3

Yes, it Its Possible in the Shopify Plus Plan to show different sections and collections within different regions.

Thank You