Manually inserting GA4 snippet into theme.liquid - Archetype Impulse theme

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Hi All,

I did not connect Google / You Tube as sales channels to our site as our business is bespoke and lives on exclusivity. (Broadcasting product is not an objective.)

I followed both Shopify and Google’s guidance and entered our GA4 snippet into theme.liquid as directed. It completely obliterated the site.

Good news: when I deleted the snippet, the site recovered.

Bad news: no GA.

Any suggestions? Any technically smart folks out there that can help?

(Archetype has nothing on it at all. Yes, I’m using the latest theme version 7.3.4.)

Any help is greatly appreciated!!

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G’day. Bespoke is a very broad term category to confidently say you should do a then b, etc to get you set up on GA4. Why would the sales channel be insufficient for you?

I suggest doing it via Google Tag Manager to more easily control the tags and all firings. I created a few tags for Shopify merchants to help them with custom GA4 setups. You can get the guide and all containers for free at https://www.digitaldarts.com.au/google-analytics-shopify

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Hi Josh,

Thank you. I did setup through tag manager. ; D

r

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Hi Josh,

FYI. I loved your digitaldarts info on GA4.

“Bespoke” may not have been the term I should have used. Exclusive may be a better term. We trade on exclusivity, not broad channels. It’s not about the “insufficiency” of certain channels, it’s more about their overexposure to broad audiences that do not fit us. They are high risk, low return for us.