Hello,
Hm, maybe problem on PP?
Everything definitely worked before, I’ll try again a little later. Thanks!
Topic summary
Severe checkout drop‑off: 275 add‑to‑cart, 154 reached checkout, but only 1 purchase from ~2,000 sessions. The lone successful order used Apple Pay and bypassed the checkout page, increasing suspicion of checkout or processor issues.
Store details noted: free delivery; concise descriptions; trust badges plus delivery/returns info on product pop‑up (may be duplicated on page); 1‑page checkout taking under 2 minutes; payment options include Apple Pay, Google Pay, PayPal, American Express, Visa, Mastercard; abandoned cart/checkout emails enabled. Technical tests by the owner and others worked; a $0.10 “Test Wig” product is available for additional testing.
Advice offered: check for discrepancies between product pages and checkout information, and confirm customers’ countries are serviceable for shipping. Run a store audit with behavior tracking tools (e.g., Hotjar, Smartlook); the owner already uses Hotjar and Microsoft Clarity.
Most recent update: possible PayPal issue to be re‑tested. Status: unresolved; pending deeper analytics review and payment gateway validation, with community testing invited via the low‑cost test item.