Have been getting the infamous “many pages with identical titles” error from Bing for a while now but have no idea how to fix it. From what I can gather, theme.liquid is the only page with a title tag and this is copied across the website? Does anyone have any idea of how to fix this?
Topic summary
Bing is flagging “many pages with identical titles,” likely due to page titles being too similar (only one word different), which Bing does not consider unique enough. A misconfiguration in the Smart SEO app was suspected; checking and adjusting those settings was advised.
Actions taken: Page titles were rewritten to be entirely distinct, which reportedly resolved the issue. Guidance shared: remove duplicate titles and ensure titles differ by more than a single word.
Key context: The title tag is defined via theme.liquid (Shopify’s main layout), but apps like Smart SEO often control dynamic meta titles. Bing’s warning can also arise on paginated collection pages (e.g., “flower girl dresses… pages 1, 2, 3”) if titles remain too similar.
Current status: Original case appears resolved after making titles fully unique. An additional report about paginated collection pages remains open, with the question of whether it’s a theme issue unanswered.
Hi @tailormade1
I just checked the store, and I think the issue is happening because the Smart SEO app settings are not properly configured**.** Still, without store access, I can’t be 100% sure.
Please check the Smart SEO app settings.
Thank you
D.P,
Ahh, thank you. Will message them now and see if it is this.
1 Like
@tailormade1 Remove the duplicate
None of them were exact duplicates—just one word was different though, which I’m told isn’t enough for Bing to differentiate. Sorted now.
Told by Smart SEO that page titles need to be more than 1 word different. Titles weren’t identical, but they also weren’t particularly unique. Will make them all entirely different and see if Bing likes this…
I am having the same problem. It seems that bing is referring to multiple page within a collection as having the same title such as flower girl dresses …. pages 1, 2, 3. Is this a theme issue?