Many Payments Initiated and 0 sales

Topic summary

  • Main issue: Over 2 weeks of ad testing, the product sees an average of 4–5 “payments started” per day, yet no purchases are completed (0 sales).
  • Focus: Conversion-rate concern—many visitors initiate payment, but the conversion to completed sales is currently 0%. “Payments started” refers to customers beginning the checkout/payment process.
  • Context: The poster reports having tested the checkout and believes it is functioning correctly, but is unsure what else to change to improve completion.
  • Request: They ask the community to review the website and provide feedback on possible friction points or trust issues affecting checkout.
  • Resource: Website link provided for evaluation—https://swiftlugg.com—central to diagnosing the conversion drop-off.
  • Status: No feedback, decisions, or solutions are shown yet. The discussion remains open, with the key question—why shoppers abandon after starting payment—unanswered.
Summarized with AI on December 19. AI used: gpt-5.

I’ve been testing ads for a product for 2 weeks, I have an average of 4/5 payments started every day, but people don’t complete the purchase, I’ve already tested it and everything is correct with the checkout, I don’t know what else I can do, if Can anyone help me I would be very grateful

Please check my website And give me a review of the website

https://swiftlugg.com

You have there