I’ve setup abandoned checkout messages and other automations, every item has free shipping worldwide, don’t understand, if someone has reached checkout whats changing their mind?
Topic summary
High checkout initiation but very low completion over the past 2 days.
- Roughly 100 add-to-cart events per day; 80–90 proceed to checkout; only 8–9 complete purchase.
Current setup meant to reduce friction:
- Free shipping on every product, worldwide.
- Single-page checkout.
- Abandoned checkout messages and other automations enabled (i.e., attempts to recover incomplete purchases).
Core issue:
- Despite reaching checkout, most shoppers abandon before paying; the poster is unsure what changes their minds at that stage.
Recent update:
- Abandoned checkout flows have been set up, but no improvement is reported yet.
Status and open questions:
- No community responses or confirmed causes identified.
- Unresolved; key unknowns include what specific checkout elements (payment options, trust cues, form friction, unexpected steps) might be driving drop-off.