Marketing Budget for Pet Boutique

Are there budget-friendly marketing strategies specifically effective for boutique pet stores?

What low-cost or free tools would you recommend to track and optimize my marketing budget?

Given my boutique’s limited budget, how should I prioritize content creation vs. paid ads?

How often do you think I should run promotions or sales to attract new customers without devaluing my brand.

How can I build an effective email marketing strategy that doesn’t require a big investment?

Thank you so much!