Marketing in 2025

Ask Me Anything Q&A 2hmediaamarepo

Topic summary

The discussion explores optimal marketing platforms for 2025, with participants seeking guidance on platform effectiveness and the impact of iOS 14 updates on Facebook advertising.

Platform Breakdown:

  • Google/YouTube: Recommended as top choice for capturing “in-market” audiences with shopping intent through search ads and Google Shopping
  • Facebook/Instagram: Still valuable despite iOS 14 tracking challenges; Meta’s Conversion API (CAPI) has helped recover performance. Best for introducing novel products to broad audiences
  • TikTok: Effective for trendy, youth-oriented products, though viability uncertain due to ongoing U.S. regulatory issues
  • Niche platforms: Pinterest, Snapchat, Reddit mentioned as effective for specific audiences

Key Insights:

  • Platform choice depends heavily on product type, target audience, and whether customers are actively searching versus discovering passively
  • Email/SMS marketing noted as underrated but profitable long-term
  • Competitive intelligence tools recommended for monitoring pricing, inventory, and promotions
  • User-generated content (UGC) videos suggested for traffic generation

The consensus emphasizes matching platform strengths to specific business needs rather than declaring a single “best” option.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

Hello team,

I want to know which is the best platform for marketing in 2025? Arranging in descending order Facebook, Google, tik tok, any other. Also is fb ads efficient after ios14 update.

5 Likes
2

I am interested in this question also. Particularly for an art print business.

3

Before I get to the main answer, I’ll comment on the ios14 update and how it impacted Facebook. We definitely saw a hit to Facebook ads performance with the ios update. However, you can’t discount that Facebook still has a huge audience in terms of daily active users. As for the best platform, it depends on what you’re doing. All 3 have their value Let me break it down:

  • Facebook: If your product is a new concept with wide appeal, this is a great platform for promotion. A lot of Kickstarters, for example, do well on Facebook because people aren’t already looking for their products but may become curious when they appear in their feeds.
  • Google: This is our favourite platform for reaching ‘in-market’ audiences. When people start looking for something online, this is often the first place they go. Leveraging ads to appear in search results is a great way to find customers that have shopping intent.
  • TikTok: This is similar to Facebook in the sense that it’s great for catching curious people with a fresh product. It works well if your product could be considered “trendy”, especially with a younger appeal. With that being said, a lot of TikTok users are experimenting with other platforms right now due to everything happening in the United States, so the viability of this platform could change quite a bit in the coming months.

I hope that helps give you an idea of what to consider to determine what might work best for you.

4

Hi!
In 2025, the choice of a marketing platform strongly depends on the niche, audience, and goals. Generally speaking,:

  1. Google (including YouTube) is still top, especially for intentional traffic. Search advertising, Google Shopping, and YouTube remain stable sources of sales.
  2. Instagram Facebook + Facebook Meta (Facebook + Instagram) — after iOS 14, it became more difficult to track user activity, but thanks to CAPI (Conversion API) and improved analytics, Facebook gradually regained its position. The main thing is a properly configured server data transfer.
  3. TikTok works great in B2C and lifestyle products, but requires a creative approach and regular content.
  4. Pinterest, Snapchat, and Reddit are niche sites, but they can be effective if they accurately reach their audience.
  5. Email & SMS marketing is underrated, but very profitable in the long run.

But in our e-commerce practice, we no longer rely solely on advertising — in 2025, the key to growth is the speed of market reaction. We use IceStoreLab, a service that automatically monitors competitors: tracks new items, promotions, price changes, and balances.
It shows you when to launch a promo, lower the price, or add an item to beat the competition. Insights come to Telegram and email, save dozens of hours of analytics, and really boost sales. If you’re interested, I’m ready to tell you in more detail.

5

i will suggest youtube ads and also ugc video to attract traffic