i am into upcycling garments and fabrics into exclusive unique, bags/ purses and table linen, cushion covers, curtains and many other useful unique products like mobile charger pouches, specs cases, mobile pouches etc.
Even though my products are very exclusive & different from what is available in the market, and very cost effective, my store has no visitors.
I want to learn about google ads and ads on social media. Being a Small business i can’t afford high fees.
Please advise how do i scale my business to the next level.
Thank you.
Hello Lirucreations, thank you for your question. I have seen your situations a lot of times, and mainly it’s because you are selling unique products, in a sense, not unique regarding function, such as the pouches, but in terms of your designs. With so many other brands selling similar products, it is hard to get noticed. Especially with unique items like yours.
What I do for my clients is focus on brand awareness, however, that is very expensive. And it’s more designed for long term growth. As this is expensive. What I recommend you do is ensure you are on lots of different platforms where you can list items for free. For example create videos, why not create a weekly vlog about your creations?
Post your videos on lots of different platforms where there is interest in these things. Be aware it’s a lot of work, and don’t expect quick results, it can take 2 years or more to get traction. But this way it’s a lot cheaper.
Then list your products on your videos using advertising. That would be a good angle to approach.
As well as setting up standard shopping campaigns with advanced targeting, where you can choose what to target vs not, here is a guide: https://www.youtube.com/watch?v=CiRIDzRrHno