Marketing & Sales & Shopify Store - Help Needed

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Topic summary

A Shopify store owner reports zero sales over 18 months despite 500+ visitors and products selling successfully on other platforms. The store’s mission is to raise funds for humanitarian causes—providing clean water, education, housing repairs, and support for domestic violence survivors in remote communities.

Key challenges identified:

  • Owner admits being “100% clueless” about connected Facebook/Instagram shops and how to use them
  • Lacks knowledge of SEO, marketing, analytics, and customer engagement strategies
  • Previous paid help produced no results

Advice offered includes:

  • Improving SEO through keyword research and blog content
  • Expanding to marketplaces like Google Shopping and social platforms
  • Conducting self-audits of homepage and checkout flows
  • Activating Facebook/Instagram product tagging

Owner’s requirements:

  • Seeks a specialist who will demonstrate results before payment (performance-based arrangement)
  • Requests portfolio/references from potential helpers
  • Repeatedly asks commenters if they can provide these services

Status: Discussion remains open with the owner actively seeking qualified assistance under results-driven terms.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
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What would you do in order to make out site look and feel better for customer engagement and trust, and marketing to draw customers, and facebook and instagram and google advertising / promotion. cross promotion / customer engagement, etc or whatever them other things are to attract and retain customers to convert visitors to buyers ?

And then if all good, how would we then engage your services to do all them things mentioned in these messages ?

You have past experience / customers we could visit / view to see what you done before ?