Congrats on your store, which you have created for such a great cause.
I will share some basic recommendations that can be valuable for you in terms of improving your Shopify store’s marketing efforts:
- You should try to improve your store’s SEO. That will improve your store’s traffic, which can further push up your sales.
For SEO, some valuable suggestions would include researching high-volume, high-intent keywords for your products and adding those keywords to your product pages, product descriptions, titles, etc.
You can even take a step further and create a blog page and write articles around those keywords, where you smartly integrate your products as a solution. That will enable your store, products, etc., to appear for relevant searches and increase conversions.
- Secondly, try to expand your Shopify store to other marketplaces. These would include Google Shopping, Facebook, Instagram, Bing Shopping, etc.
That will allow you to boost your store’s visibility, reach more potential customers, and ultimately increase sales.
To start with, these two points should suffice.
I hope you find this information valuable and that it resolves your concerns!