We are a baby and toddler swimwear store and trying to drive traffic / conversions. What marketing strategy should we be focusing on? We found that paid ads can be quite expensive, recently we have started with some influencers for some product only marketing.
Topic summary
A baby and toddler swimwear store is seeking effective marketing strategies to increase traffic and conversions. They’ve found paid ads costly and recently began working with influencers for product-focused campaigns.
Suggested approaches include:
- Continuing with ads and influencers, as both can be effective despite high costs
- Investing in social media posting and SEO for long-term benefits
- Exploring traditional marketing like targeted mailers for local audiences
- Implementing email marketing to re-engage existing customers
The discussion remains open with no definitive strategy chosen yet.
It sounds like you’re trying the right things. Ads and influencers are both pretty expensive but can work really well. In addition, social media posting and SEO will pay off in the long run. Also, traditional marketing efforts like mailers can be surprisingly effective if you target a local audience. The other thing you could try is some email marketing to retarget your existing audience.